Great Eastern cares and shares with our
community! The Great Eastern children community project, the ChildrenCare Fund benefits children’s
charities under the umbrella of the National Welfare Foundation in Malaysia annually. The Fund is
managed by a board of appointed trustees who oversee the management and administration of the
affairs of the Fund.
Our staff and members of the field
force embark on annual public fund raising campaigns to raise funds for the ChildrenCare
Fund. With a minimum donation of RM10, children and members of the public become part of
this caring project that aims to help to change a special or needy child’s life for the
better. To date, we have raised more than RM 1.67 million through annual fund raising
campaigns! Donations collected are channeled to 174 children’s homes all over Malaysia for
specialised equipments, professional training and learning aids, books, computers, and
As a token of
appreciation, Great Eastern sponsors an adorable Sunny Lion for every donation made
and children of the donors are enrolled as a member of the ChildrenCare Club. The
ChildrenCare Club aims to inculcate in our children, the intrinsic caring and
sharing values of ‘Kids helping kids’ to make the future great!
Launched in 1995, the ChildrenCare
Fund is in its 16th year of community contribution. Many other community events and projects
are organised annually to bring cheer and joy to needy children throughout the year. Some
projects of notable mention are the ChildrenCare Annual Youth Camps where children from the
various children's homes in the city are taken for motivational camping and jungle trekking
trips. Being proactive, ChildrenCare dedicates its mission to reach out to wider perspective
of needy children and youth. Our efforts go beyond the ordinary approach of orphanage and
special children. Among such projects were the supporting juveniles in the prison, ‘read to
the blind’ project, ChildrenCare Camp with ‘Anak Orang Asli’ from Ulu Grik & Kuala Lipis,
Pahang and learning activities under ‘Back To Basic’ theme include ‘Fun & Easy Learning
English’ and ChildrenCare Arts & Crafts Day.
Great Eastern also works hand in hand
on children’s welfare programmes together with the Government Ministries as well as
Non-Governmental Organizations. Worthy community-wide projects include equipping a
playroom for abused children in the first video recording witness suite under the care of
the Polis DiRaja Malaysia, organising annual Children’s Forums to educate children on their
rights, sponsoring Children’s Art Therapy sessions to provide alternative avenues for
juvenile children to be more self expressive through the arts, sponsoring live stage shows
and choir performances and many more!
At Great Eastern, we are committed to
play our role to ensure a better tomorrow for needy and special children in our midst. We
encourage all of you to support us in the ChildrenCare Fund. To be a part of our caring and
sharing community today, drop us a line at ChildrenCare@greateasternlife.com
or give us a call at 03-4259 8788.
member of the public can contribute to ChildrenCare. All you
have to do is complete the ChildrenCare application form*,
nominating a child aged 16 years and below as a member (the
child can be the donor's own child, relative or friend).
the ChildrenCare application form together with your donation
of a minimum amount of RM10 to any of the following locations:
Department, Level 7 Menara Great Eastern,
303 Jalan Ampang,
Any of our Branch
Offices throughout Malaysia.
You may obtain
the application form from the above locations.
In return for your generous
donation of RM10 and above, you will receive
An adorable Sunny
Lion Soft Toy
A special ChildrenCare
Membership Card - which entitles the children to
join in our ChildrenCare
special activities arranged from time to time.
more information on ChildrenCare, call us at 03-4259 8788,
email to ChildrenCare@greateasternlife.comor contact the Corporate Communications Department
of Great Eastern Life Assurance (Malaysia) Berhad.