Presented by Perception Media Sdn. Bhd., the award was given based on the best media exposure via press releases in the mass media with an analysis of the highest ROI performance.

Based on 100% consumer votes from 8 countries across the region (Hong Kong, India, China, Malaysia, Philippines, Singapore and Thailand), the award signifies the excellent service quality by corporations in their designated industries.

The selection and award by luminaries within the business and advertising community is based on strict criteria of the Malaysian Superbrands Council, which include market dominance, longevity, goodwill, customer loyalty and overall market acceptance.

Honouring multinationals, public-listed and government-linked companies that demonstrate the best branding practices as selected by the Asia Pacific Brands Foundation (APBF). Winners are decided on a 300-point selection criteria consisting of branding strategy, brand culture, integrated brand communication, brand equity and brand performance.

2010 - 2011
	The BrandLaureate: Asia Pacific Best Brands
	- Top 10 Masters of Industry, Insurance Award
2009 - 2010
	The BrandLaureate: Asia Pacific Corporate Branding
	- Best Brand in Insurance Award
2008 - 2009
	The BrandLaureate: Asia Pacific Corporate Branding
	- Best Brand in Insurance Award

The BrandLaureate Heritage Brand Award honours iconic brands that stay relevant through innovation, as well as for maintaining distinction and quality.

The first of its kind award by Asia Pacific Brands Foundation (APBF) honours the iconic leaders successfully built their brands in Malaysia and around the world.

The BrandLaureate - SMEs Chapter Awards recognises the best of brands from the small and medium enterprises (SMEs) and is in line with the objectives of the APBF to unearth emerging brands from the SMEs. It takes cognisance of the important role that SMEs play in the development of the nation and in brand building. Winners are voted by Malaysian SMEs and are selected based on high mind recall, experienced professional staff that are knowledgeable and quick in response time, as well as reliability and trustworthiness of the organisation.