Great Eastern began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations was subsequently transferred to a locally incorporated public company, Great Eastern Life Assurance (Malaysia) Berhad under the Scheme of Transfer of Business. The Company was certified by the Malaysia Book of Records in 1998 as the "Oldest & Largest Life Insurer" in Malaysia.

With more than a century of experience and solid financial foundation, as of 31 December 2011 Great Eastern has RM53.7 billion in assets, over 2.9 million policies in force and a network of 17,000 agents nationwide.

Great Eastern is a wholly owned subsidiary of Great Eastern Holdings Limited (GEH) and its parent company is Oversea-Chinese Banking Corporation Limited (OCBC). Great Eastern is licensed under the Insurance Act and regulated by Bank Negara Malaysia.

As a company committed to the 'people' business, Great Eastern continues to meet its customers' needs with regard to financial planning, protection and savings. Generations of individuals, families and businesses have been and will continue to be assured of their financial security with the company's full range of products: life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes.

'Life is Great!' The Company's tagline championing for continuous growth, Great Eastern is on track to be the leading financial service provider in Asia, recognised for our excellence as the Company celebrated its 103^rd Anniversary in 2011.