Great Eastern continues to forge ahead through the greater use of proven leading-edge technologies to enhance various business processes to create a unique customer service experience, and deliver greater value to our customers.

Our website, greateasternlife.com offers e-Connect facilities to allow policyholders obtain their policy information online; while the agency portal (e-Partner) has been a useful and effective information source for the field force.

Another on-line facility, e-Submission, enables on-line proposal submission by field force and allows field delivery and exchange of information effectively. In 2010, we became the first life insurer in Malaysia to achieve 100% e-Submission, which means paperless submission of proposal.

The Electronic Learning and Training System (eLATS) team of Great Eastern emerged as the winner of the Information and Knowledge Management Excellence category of the SGAM ICT Awards 2010. eLATS, which was implemented in 2009, is a self-service platform that enables Great Eastern's field force to register for training courses electronically, engage in self-learning and knowledge sharing.

Our Company's e-business initiatives have garnered recognition with Great Eastern being admitted to the CIO 100 Honours' Roll in 2004. The award is conferred to Asia's top performing enterprise users of IT, which have displayed and achieved excellence in strategic IT deployment. The CIO Honours' Roll has three key focuses: Strategies, Best Practices and Return on Investment. The award attests to Great Eastern's commitment to investing in IT and makes life great for our customers, agents and staff.