Media Release | 7 May 2012
Great Eastern Launches its "Live Great"
Integrated Health and Wellness Programme
Great Eastern Group today launched "Live Great", the first
integrated Health and Wellness programme by an insurance company in the region,
signaling a bold new direction for the life insurance industry.
Great Eastern's "Live Great" programme stems from the company's belief that there
will never be another you to love your family as you can and that while life insurance
is important, it can never replace what matters most to them.
The "Live Great" programme is targeted at helping Great Eastern customers turn
their intentions into actions as they embark on their life journey to live better, healthier
and longer. The comprehensive integrated programme comprises five core
components to actively help customers and reward them.
The five components are:
• Wellness tools.
To date, we have developed 13 online tools, including the "Great
Eastern Wellness Profiling" tool, which customers can use to conduct a simple health
risk assessment to determine how they fare in terms of lifestyle and what actions to
take to live better. Other tools include a BMI Calculator, Daily Calorie Needs
Calculator and Body Fat Calculator.
• Health tips.
Great Eastern is working with specialised partners to provide Health
and Wellness tips, articles and recipes and this information is readily accessible
through its dedicated Health and Wellness Portal livegreat.greateasternlife.com.
• Mobile apps.
Our first is the "Great Eastern 21 Days" App. Customers can
download the app to help them create a new good habit over a 21-day period. The
mobile app will remind them to act upon their intention, dedicated to the users' loved
ones, on a daily basis and also help track their progress. For example, individuals
who want to lose weight, can set up to three alarms a day before every meal to remind them to eat healthy.
• Workshops & Events.
Great Eastern will continue to organise workshops and
events relating to Health and Wellness throughout the year for our customers. Our
flagship event, the "Great Eastern Women's Run", Asia's largest women-only run, will
be held on 11 November 2012. Through our sponsorship of the "Great Eastern-
YEO's S.League", we aim to promote a healthy lifestyle among the community, in
particular primary school children, through sports. Other examples include health
fairs as well as lifestyle and wellness talks.
• Exclusive Privileges
- Great Eastern customers will be eligible to join the "Live
Great" loyalty programme. Members will enjoy exclusive Health and Wellness
benefits and privileges at over 700 participating partner establishments across
Commented Group CEO, Chris Wei: "We have gone beyond the traditional role of an
insurance company. We believe that insurance can never replace what matters most
to your family, which is you. To emphasise this message, we embarked on our 'There
Will Never Be Another You' consumer campaign in the last two months where the
key message is 'each individual is unique and irreplaceable'. I'm delighted that the
campaign has been well received. Our heart-warming commercial on Youtube
attracted 150,000 views and our Facebook page attracted 30,000 Likes within a
relatively short span of two months.
"With the launch of our unique "Live Great" programme, we are delivering on our
promise to our customers to help them live healthier, better and longer. I would like to
encourage our customers to leverage all aspects of our holistic "Live Great"
programme and make full use of the wide-ranging practical tips and wealth of
information and benefits to make life great for themselves.
"This is certainly a game changer for Great Eastern. I am confident the programme
will enable us to not only deliver a unique customer experience but also enable us to
better engage our four million customers everyday. After all, we're not just a life
insurance company anymore. We're a LIFE company."
About Great Eastern
Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. With
$57 billion in assets and around 4.0 million policyholders, it has two successful distribution channels - the
tied agency force and bancassurance. The Company also operates in China, Indonesia, Vietnam, and
Brunei. Great Eastern Life Assurance Company Limited has been assigned the financial strength and
counterparty credit ratings of 'AA-' by Standard & Poor's, one of the highest among Asian life insurance
companies. It was voted Life Insurer of the Year at the Asia Insurance Industry Awards 2011 by Asia
Insurance Review. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of
the largest private sector asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC Bank, the second largest financial services group in Southeast Asia
by assets. It is one of the world's most highly-rated banks, with a long-term credit rating of Aa1 from
Moody's. It is also ranked by Bloomberg Markets as the world's strongest bank. OCBC Bank's key markets
are Singapore, Malaysia, Indonesia, and Greater China. It has a network of over 500 branches and
representative offices in 15 countries and territories, including more than 400 branches and offices in
Indonesia operated by its subsidiary, Bank OCBC NISP.
For more information, please contact:
Tan Seck Geok
Head, Group Corporate Communications
Tel: + (65) 6248 2215
Assistant Manager, Group Corporate
Tel: + (65) 6248 2301