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COVID-19 Care Initiatives

COVID-19 Care Initiatives

From establishing a S$1M Customer Care Fund to launching new online tools to help our financial representatives work from home, we are doing as much as we can to help our people through this crisis. Because unprecedented times call for unwavering support. And because our purpose as The Life Company is to help people Live #Lifeproof.

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For our Policyholders

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COVID-19 Customer Care Fund

Our $1 million Covid-19 Customer Care Fund has been fully disbursed. We are glad that it has helped our policyholders and their immediate relatives. As the Life Company, we remain steadfast in our promise and strive to provide certainty in times of uncertainty.

For more information on our policies that provide coverage against Covid-19,  click here  

The Story of Case 396

One of our policyholders, Jason Chung, or Case 396 received support from our Customer Care Fund. Follow his story of survival and strength — a testament of the human spirit and all that it's able to overcome.

Premium deferment

For continual support to our policyholders during these unprecedented times, we will be extending our DPP Programme to 31 December 2021Learn more.


Other options

Should you face difficulty in servicing your policies, other options are also available. Learn more.



For our Representatives

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Covid-19 Agency Force Fund

A fund created to provide our representatives and their families with quarantine, hospitalisation, and death benefits. 

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Case 812: Helping one of our own breathe easy

“After I tested positive for Covid-19, I was put into immediate isolation and unable to work for more than 2 months. This meant that I couldn’t reach out to as many new clients as usual, and I suffered a significant drop in income as a result. So I am really thankful for the daily hospital income benefit from the Agency Force Fund. These were some of my darkest moments, and the Fund really helped to tide me through.”

-          Siti Nur Indra Jalal, Financial Planner

New work from home tools

Representatives have access to new online sales and lead generation tools for them to work better from home.


Enhanced platforms

Improvements have been made to digital recruitment and training platforms.

For our Community

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S$200,000 donated

Made to Community Chest’s Courage Fund, to help support vulnerable individuals and families affected by Covid-19.


Great Eastern Cares Community Fund donation drive

Under the Great Eastern Cares umbrella, our employees and financial representatives have raised $265,000 to help those in our community impacted by COVID-19. Great Eastern Cares will work with AWWA, Care Corner Singapore and New Hope Community Services to support critical and essential needs including hot meals, food supplies, medicine, hardship subsidies and shelter for those displaced. We thank all our people for stepping up to help others smile and live #lifeproof.

Get in touch

To find out more about our initiatives, get in touch with a financial representative or our customer service team today.

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