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COVID-19 Care Initiatives

COVID-19 Care Initiatives

From establishing a S$1M Customer Care Fund to launching new online tools to help our financial representatives work from home, we are doing as much as we can to help our people through this crisis. Because unprecedented times call for unwavering support. And because our purpose as The Life Company is to help people Live #Lifeproof.

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For our Policyholders

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S$1M Customer Care Fund

A fund created to provide our policyholders and their immediate families with hospitalisation and death benefits due to Covid-19. Learn more  

The Story of Case 396

One of our policyholders, Jason Chung, or Case 396 received support from our Customer Care Fund. Follow his story of survival and strength — a testament of the human spirit and all that it's able to overcome.

Premium deferment

Premium payments can be deferred for up to 6 months.


Health support benefits

GREAT SP policyholders have more benefits such as free medical teleconsultation and hospitalisation cash.

For our Representatives

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Covid-19 Agency Force Fund

A fund created to provide our representatives and their families with quarantine, hospitalisation, and death benefits. 

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Case 812: Helping one of our own breathe easy

“After I tested positive for Covid-19, I was put into immediate isolation and unable to work for more than 2 months. This meant that I couldn’t reach out to as many new clients as usual, and I suffered a significant drop in income as a result. So I am really thankful for the daily hospital income benefit from the Agency Force Fund. These were some of my darkest moments, and the Fund really helped to tide me through.”

-          Siti Nur Indra Jalal, Financial Planner

New work from home tools

Representatives have access to new online sales and lead generation tools for them to work better from home.


Enhanced platforms

Improvements have been made to digital recruitment and training platforms.

For our Community

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S$200,000 donated

Made to Community Chest’s Courage Fund, to help support vulnerable individuals and families affected by Covid-19.


Great Eastern Cares Community Fund donation drive

The Life Company is matching up to S$100,000 of staff’s and representatives’ contributions dollar for dollar.

Get in touch

To find out more about our initiatives, get in touch with a financial representative or our customer service team today.

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