August 2019
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Celebrate Great
» First-ever Great Eastern Women IPPT event makes “Herstory”
» Great Eastern Townhall
» International Dragon Awards Annual Meeting 2019
» GEFA Career Seminar
» GETB is now Instagram-able
Celebrate Innovation
» GREAT Wealth Advantage
» ‘PEACE’ be with you
Celebrate Teamwork
» 2019 Newly Promoted GSM and USM Mid-Year Recharge
Celebrate Great Offers
» Make Happy Memories this Mid-Autumn Festival with UPGREAT
» New Merchant – FairPrice On
Celebrate Life
» Static Challenge
» LIFE Programme in Malaysia – the Wholesomeness Campaign
Celebrate Success
» GE ranked one of Singapore’s top brands
» Great Eastern awarded LOMA Excellence in Education 2018 Award at LIMRA LOMA Executive Roundtable
» GETB clinches Insurance Initiative accolade
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Celebrate Great
First-ever Great Eastern Women IPPT event makes “Herstory”
Close to 600 women turned up at the Singapore Sports Hub on Saturday 24 August to make ‘herstory’ by participating in the first-ever Great Eastern Women’s Individual Physical Proficiency Test (IPPT). A record was also set for the ‘First-ever Women’s Mass IPPT', entering the Singapore Book of Records for this feat.
Comprising three components – Push Ups, Sit-Ups and 2.4km run, the Great Eastern Women’s IPPT is a non-competitive fitness assessment to help women assess their fitness levels, set achievable fitness goals and track their future progress in the long run.
With a point system referenced and adapted from the standards used by servicewomen, participants who obtain ≥ 51 points over the three stations will achieve a ‘GOOD’ grade while scoring ≥ 75 points will get them a ‘GREAT’ grade. All participants received a limited edition GE Women’s IPPT tote-bag and $10 Starbucks gift card upon completion of the IPPT.
“With this new initiative, we have once again upped the ante to provide ladies an additional opportunity to better understand their body in their fitness journey. It is also very exciting for us to continuously witness how this community of women from all walks of life and fitness levels grow stronger – running, training and living better,” said Keith Chia, Head, Group Brand and Marketing, Great Eastern.
Great Eastern’s second Staff Townhall for the year was held on 1 August 2019. Based on the theme “Moving Together as One for Customer-Centricity”, this Staff Townhall follows up from the first one held on 28 February.
During the Staff Townhall, Great Eastern Group CEO Khor Hock Seng shared on the company’s financial results for 1H2019 and the company’s future business plans for the rest of the year.
Mr Gary Teh, Managing Director for Group Information Technology elaborated on the use of key enablers such as digital adoption and delivery and developing capabilities in data analytics will boost the company’s ambitions and enhance business growth.
Mr James Lee, Managing Director for Group Human Capital spoke about forging a customer-centric, collaborative and engaging workplace and shared details of two exciting programmes – The Culture Project and Workplace Transformation.
Mr Keith Chia, Head of Group Brand and Marketing, recapped some of the key advertising campaigns launched such as “Plan like a Woman” and “Great Family Care” which had been well-received by staff and customers alike. He also spoke on the upcoming Great Eastern Women’s Run and the highlight fringe event – the Great Eastern Women’s IPPT event.
Mr George Goh, Head of Agency, gave insights on Distribution’s business strategy - empowering the representatives with digital tools such as the Great Digital Advantage; building recruitment experience through helping them upskill and pick up new skills in prospecting and advisory and working with representatives to jointly develop new insurance solutions.
This year’s International Dragon Awards (IDA) Annual Meeting 2019 was held at IMPACT Bangkok, Thailand from 10 to 13 August. Founded in 1998, this prestigious insurance conference attracts Chinese insurance and financial professionals from around the world to network, learn best practices and share their own experiences with other industry professionals.
This year saw more than 7,500 insurance and financial professionals from more than 17 countries and 200 insurance companies in attendance. The theme for this year’s IDA Annual Meeting was ‘稳.劲’—“The Force of Momentum” and comprised 75 forums and lectures. The topics covered sales performance and management experience and the sessions were helmed by invited expert speakers to help the delegates stay abreast of the latest industry trends.
Great Eastern’s Executive Senior Director, Shenile Teo, was one of the guest speakers and she shared her management experience in leading a new generation of young financial representatives. The key to successfully onboarding new recruits was to cultivate the right moral values and company culture to align with the team’s underlying passion and career motivations. To stay connected to their younger financial representatives and help them forge a meaningful career, she encouraged agency leaders on the need to be receptive to new ideas. Apart from having competent management skills, Ms Teo shared the importance of adopting digitalisation to keep pace with the younger generation and used the illustration of Great Eastern’s newly developed prospecting tool, GreatAdvice, to increase engagement with clients and to raise awareness on the importance of having sufficient protection coverage for the client’s insurance, wealth and legacy needs.
The 2nd GEFA Career Seminar for 2019 and was held on 17 July at Orchard Mandarin Hotel. This seminar attracted twice as many attendees as past seminars, with a majority of them being tertiary graduates.
The GEFA Career Seminar aims to give the attendees insights and provide information into the career path of a financial advisor. GEFA Chief Executive Offier Ms Jesslyn Tan, in her opening address, said: “We are here to build a career, a career that impacts lives”, and this helped to set the stage for an inspiring 2-hour seminar.
Headlining the seminar were two young financial advisory managers who have achieved milestones in their careers, and they shared their personal reasons and motivations for joining the profession.
Senior manager Ms Cassandra Quek related her first-hand experience of seeing how having insurance had benefitted her family members and loved ones.
Executive senior manager Jacob Chew shared that joining the financial advisory business had been a conscious choice and one that has changed his life. He encouraged the attendees to choose wisely and not let the overwhelming number of choices affect one’s decision-making to make a difference to other people’s lives.
Rounding up the evening was special guest speaker and Mediacorp actor Mr Chew Chor Meng who had inspired many with his struggles of dealing with a debilitating illness. He emphasised the importance of good financial planning and was grateful to the vital role played by his financial consultant as key to giving him financial assurance and security.
You can catch the video highlights of this GEFA career seminar at the YouTube channel GEFA Studios here.
GETB launched its orange movement branding campaign on 12 July. Since the day of its inception, orange has been its corporate colour. It symbolises the energy and spirit of creativity and determination among GETB staff to grow the takaful business and make a positive difference in its customers’ lives.
To date, it has more than 550 followers already. Support them by following them at www.instagram.com/greateasterntakaful
Celebrate Innovation
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GETB’s latest offering, i-Great Aman (Peace) is a comprehensive investment-linked protection plan with an auto-extension feature. With this feature, policy holders will enjoy extended and continuous protection to fit into their life cycle stage. It also comes with 11 optional riders and has the widest critical illness coverage of 45 critical illnesses in Malaysia.
Find out more at www.greateasterntakaful.com or www.facebook.com/greateasterntakaful
Celebrate Teamwork
2019 Newly Promoted GSM and USM Mid-Year Recharge
Every year, GELM’s newly promoted Group Sales Managers (GSMs) and Unit Sales Managers (USMs) will gather for a 3D-2N development programme to celebrate their achievements and promotions. For the class of 2019, the participants were treated to an exclusive educational mid-year recharge session at the Swiss Garden Hotel in Malacca from 11 to 13 July.
To give the participants a better perspective on agency management, the organising committee challenged the participants to work together to solve issues and to set their personal goals. The participants also discussed the importance of sales and recruitment as part of the agents’ career development path. To encourage and motivate the participants, top-performing producers were invited to share their own personal journeys and to demonstrate that both sales and recruitment were closely linked to the agency’s overall success.
The participants didn’t just work hard, they played hard too! There was the outdoor dinner expedition at Portuguese Settlement, a treasure hunt along the historic streets of Jonker Walk as part of the team-building games as well as a karaoke session with GELM Chief Executive Officer Dato Koh Yaw Hui.
The highlight of the programme was the unveiling of Great Link, a new communicator mobile application designed for agents to receive notifications of the latest products, contests, campaigns and events. They can also use the Great Link to view their personal work progress and track their sales results.
Celebrate Great Offers
Make Happy Memories this Mid-Autumn Festival with UPGREAT
Revel in Mid-Autumn Festival abundance with UPGREAT and create delightful memories with your family and loved ones.
Enjoy attractive mooncake and dining deals on UPGREAT, the all-in-one rewards platform that makes any day GREAT! Check out the many special festive offers we have lined up for you!
Click here to find out more.
Not a UPGREAT member? Download the UPGREAT app now!
Celebrate Life
The LIFE Programme is the anchor of Great Eastern’s health and well-being ambitions and consists of a series of health-focused workshops and activities targeted at staff to spur them on to better health. This year’s July Static Challenge attracted good participation with more than 200 participants taking up the challenge to complete four weekly sessions of high-energy and calorie-burning static workouts comprising Cardio Kickboxing, HiLo Aerobics and the HIIT workout.
LIFE Programme in Malaysia – the Wholesomeness Campaign
GREAT is empowering our employees to take charge of their health and wellbeing.
In June, GELM introduced the inaugural Hari Raya Art Contest as part of its Wholesomeness campaign, which focuses on building emotional wellness and reducing workplace stress. Encouraging art as a means of self-expression, participants coloured their own mandalas and customised their Hari Raya greetings.
The Sweat Off Depression and Anxiety event held in August – in collaboration with MyPerintis, an NGO promoting youth empowerment – gave staff valuable tips and techniques to manage workplace stress and prevent the onset of depression.
For the next few months, GELM staff look forward to keeping fit and healthy through the “Hustle2Muscle” campaign, where they can improve their health status by having regular health checks, attending LIFE Programme activities, and participating in the Steps Challenge. Staff who achieved “healthy” results can stand to win amazing prizes such as Fitbits, Sudio Niva, as well as JD Sports vouchers!
Celebrate Success
GE ranked one of Singapore’s top brands
Great Eastern was ranked the 6th Most Valuable Brand in Singapore for 2019 in Brand Finance’s annual “Top 100 Singapore Brands” report. Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Keith Chia, Head of Group Brand and Marketing received the award on behalf of Great Eastern. A perfect gift to celebrate our 111th anniversary in August, we thank all the staff and customers for their support and making us GREAT!
GELM was the recipient of the LOMA Excellence in Education 2018 award. This award recognises companies for outstanding efforts in talent development through LOMA’s professional designation programmes.
Award winners have to fulfill strict criteria such as staff successfully completing a minimum of 50 designation programme courses in 2018; having a high percentage of successful completions on all designation programme courses and demonstrating a 5% or more growth in successful course completions as compared to 2017.
With this award, it establishes GELM’s commitment to support its staff in completing the LOMA professional programmes through resources facilities.
GELM hosted the Malaysia LIMRA LOMA Executive Roundtable on 17 July with 33 participants from the industry taking part. These included the CEO of Malaysia Insurance Institute Shalini Pavithran and the Executive Secretary of Life Insurance Association of Malaysia Nancy Tan. The round table began with an opening speech by GELM Head of Human Capital, Mr Dennis Tan, and a special presentation by Chief Information Officer of LIMRA and LOMA, Mr Kartik Sakthivel, on the topic of Digital Disruption. Mr Kartik’s message to the industry leaders was to prepare for changes with cultural transformation and that customer-centricity is the key for insurance companies to power through the disruption caused by digitalisation.
Following the completion of the roundtable, Great Eastern LOMA representative Yeoh Zu Dian represented GELM to receive the award for LOMA Excellence in Education 2018. The roundtable participants were taken on a special tour around the Great Eastern Centre for Excellence and learnt about the training resources and facilities available before ending the day with a networking lunch as the Live Great Café.
GETB clinches Insurance Initiative accolade
i-Gr8 Haparan was named Insurance Initiative of the Year 2019 at the Insurance Asia Awards 2019. One of its main features is that it provides affordable coverage for all Malaysians. This product attests to GETB’s commitment towards doing the best to ensure better protection for all customers in its quest for GREAT-ness.
As part of our extensive marketing campaign, for just RM2 daily, one could get coverage of up to RM1 million! Existing policyholders were also encouraged to review their existing protection plans regularly to ensure that they had adequate coverage of at least 10 times their annual salary. From September to October 2018, our campaign had been a huge success, reaching out to 3.4 million online users. Riding on the success of i-Gr8 Haparan, we launched HarapanTrio. Want to find out more? Stay tuned and check out the next issue of TGT!
