Run Great… Live Great… Give Great

Some 15,000 runners converged at Bukit Jalil National Stadium on 27 October for the Great Eastern LIVE GREAT Run. Some members of GELM Board of Directors and Senior Management Team were onsite to flag off the runners.

Seasoned runners went for the challenging 12km LIVE GREAT Run, the event’s signature run, in efforts to surpass their personal best, while casual runners and families took it easier in the 5km Triple Fun Run and enjoyed being showered with bubbles, foam, water, and a dash of colour in the various fun zones.

To mark Great Eastern’s 110th anniversary, the LIVE GREAT Carnival featured many treats.

These included great discounts on food vouchers (visitors needed only to pay RM1.10 for vouchers worth up to RM12.00), while LIVE GREAT card members were treated to complimentary cold-pressed juices and salads.

Exciting fringe activities for the whole family included giant inflatable slides, carnival games, and a slew of recreational activities. The finale was fittingly a mesmerising display of colourful fireworks!

Close to RM18,000 was raised from the Run for ChildrenCare to support underprivileged children.


Great Eastern and NTU

With the Nanyang Technological University (NTU’s) Business Community Partners Programme, corporations are given a platform to help those in need.

Great Eastern has been a strong supporter of the programme with its support of the NTU Sports & Recreational Centre and NTU Sportsman and Sportswoman community. We also participate in the annual NTU BCP Charity Golf Tournament which raises funds for the Lee Sing Kong Endowment Fund.

To thank its corporate supporters, NTU held an appreciation dinner. Colin Chan, MD Group Marketing collected the token of appreciation on behalf of Great Eastern.

GELM ChildrenCare Deepavali Celebrations

In November, GELM ChildrenCare brought Deepavali cheer to children from the Pure Life Society Home.

A highlight was the activity of Kolam making where the children were guided by Kolam artists and GELM volunteers to put together a massive 16-foot Kolam on the floor made with dyed flour and chalk powder. Kolams are considered auspicious and are believed to bring prosperity.

To add to the fun, several contests were held. The Talentime winner was awarded book vouchers worth RM500 while the winners of Bharathanatyam – an Indian classical dance – also garnered for themselves attractive book vouchers.

Following a sumptuous vegetarian dinner, the children and GELM volunteers jointly lit up the Kolam to usher in the Festival of Lights.

GEGM Great Eastern Cares initiatives

Visit to Yayasan Sunbeams Home

GEGM volunteers donated cash, stationeries and calculators to children at the Home and also organised a sing along session during their visit in September. Staff also treated the children to a finger licking meal of fried chicken and muffins. 

Palliative care awareness campaign

GEGM donated RM25,000 to Hospis Malaysia in support of its campaign to promote awareness about palliative care, and in the process, ‘adopted’ a life-sized baby elephant sculpture named Cik Violet as campaign ambassador.

Cik Violet, along with nine other baby elephant sculptures, were displayed at the KLCC Park Esplanade for two weeks to raise public awareness about palliative care.

The “Speak Up – There is an Elephant in the Room” campaign brings to light the issues patients face with illnesses such as cancer, organ failure, and HIV or AIDs, while also generating awareness about how good palliative care can improve patients’ quality of life.

The campaign was launched in KLCC by Malaysia’s Deputy Minister of Women, Family and Community Development. Ng Kok Kheng, CEO, attended the launch with GEGM staff.

Book collection drive

GEGM participated in The Malaysian Insurance Institute’s (MII) LET’S READ Book Donation campaign to bring more books to individuals.

The campaign aims to cultivate and promote the lifelong habit of reading amongst youth and teens.

During the five-week long campaign, staff were encouraged to donate new and used books for children and youths.

The books collected were distributed to various facilities around the Klang Valley, including special needs centres and hospitals.

Financial Literacy Talk

To raise awareness of financial literacy, GELI conducted a talk and financial check-up for one of its business partners, health portal Klikdokter.com. Participants gleaned useful information from the session to better make more informed decisions about their finances and financial planning.


Enjoy more UPGREAT offerings!


UPGREAT users will be able to collect one Shell digital stamp with a minimum spending of $50. Upon collecting five stamps, UPGREAT users can redeem a free fuel voucher worth $10.

Universal Studios Singapore

Theme park enthusiasts can look forward to memorable LIVE GREAT moments with Optimus Prime and the Minions.

From December 3rd to 9th, a one-day adult admission ticket can be redeemed for just 2,000 UPGREAT points instead of the usual 7,200 points.

A limited 100 redemptions are available on a first-come, first-served basis.

Qoo10 e-shop

Since its launch in June this year, the Great Eastern e-shop on Qoo10, one of Singapore’s largest online shopping platforms, has attracted more than 10,000 followers.

Currently, two insurance plans are available on the Great Eastern Qoo10 e-shop -- TravelSmart Premier and Great MozzieSafe. Qoo10 followers will soon have more to look forward to with a surprise deal to be announced in mid-December.

GETB hosts Reserve Bank of Malawi delegates

In November, GETB CEO Shahrul Azlan Shahriman hosted delegates from the Reserve Bank of Malawi (RBM) at a sharing session on Islamic finance.

Guests included RBM chief examiner Kaluso Chihana and senior examiner Ignacio Kanthenga. Also in attendance was a representative from the Malaysia Takaful Association (MTA).

The delegates were briefed on local takaful insurance industry, including various product models and Shariah advisory matters.

As RBM looks to encourage more among Malawi’s Muslim population to participate in takaful insurance, the insights gleaned from the session will help shape their policies.

Appreciation events for GEGM partners

The GEGM Bancassurance team held an appreciation dinner for its OCBC counterparts to thank them for their strong and valued contributions and to jointly celebrate in the successes and achievements.

GEGM also organised the screening of the blockbuster movie ‘Mission: Impossible - Fallout’ to thank its business partners.


Great Connections: Lunch with Leaders

Great Connections provides participants with opportunities to engage and connect with GELS leaders over a casual lunch.

Topics shared and discussed ranged from taking ownership of one’s learning journey, to the importance riding the wave and embracing digital disruption.

Group CEO Khor Hock Seng offered valuable advice to those who attended his session on the importance of adopting a positive learning attitude.

He shared: “Always be curious and ask when in doubt. Your proposed ideas may not be adopted today, but your manager will remember you as someone with the potential to grow, because of your curiosity and willingness to learn.”

Patrick Kok, Managing Director of Group Operations, highlighted key skills which will help employees stay relevant in this age of disruption: “As robots take over manual tasks and artificial intelligence gains increasing importance, encroaching into the human realm, jobs of the future will still require skills such as decision-making, people skills, critical thinking and the ability to write and speak clearly.”

Ice cream treat for GELM staff to celebrate Award

GELM was recently recognised as one of Malaysia’s Best Companies to Work for in Asia 2018. The award was given by HR Asia, an authoritative publication for human resource professionals.

In appreciation of the contributions from staff for this award, they were treated to servings of complimentary ice cream at the Live Great Space.

A photo contest was also held where five employees with the best photo submission won a Touch n’ Go card worth RM110. 

Live Great Programme Health Talk for OCBC NISP Employees

As part of the Live Great Programme, GELI conducted a health talk in collaboration with Awal Bros Pekanbaru Hospital for Bank OCBC NISP Pekanbaru employees.

Employees were also given a medical check-up, including having their blood pressure, blood sugar and cholesterol levels checked. 


Travel For More

With the latest enhancement, GEGM’s Travel For More plan now provides coverage for adventurous activities ranging from skiing to snowboarding to hiking and bungee jumping as an optional benefit.

The coverage is an extension of the accidental death, permanent disablement and medical expense benefits. It also covers damage to equipment.

The insured can claim up to RM700,000 per family under this additional benefit. The adventurous activity coverage is available for those below 70 years of age.

i-Great Murni 2.0

GETB’s most affordable plan to date – the i-Great Murni 2.0 was launched in mid November. The plan allows individuals to insure themselves for a basic sum of RM25,000, by simply paying a monthly premium of just RM6.

Under the i-Great Murni 2.0, Malaysians can choose from eight different plans, all of which will provide a lump sum payment benefit – ranging from RM25,000 to RM500,000 – in the event of death or total permanent disability to the person insured.

The plan, which is only available online, supports Bank Negara Malaysia’s initiative of Perlindungan Tenang, a national initiative which aims to get 75 per cent of the population and micro-enterprises insured by 2020.

Asset Link Protector

To commemorate Financial Inclusion Month in October, GELI partnered Bank OCBC NISP to launch Asset Link Protector.

Asset Link Protector is a one-time payment, life-protection solution with the benefits of long-term investment, that can meet the customer’s unique profile, risk appetite and needs.

The launch event, held at the end of October was hosted by Clement Lien, President Director of GELI. Attendees included Thomas Low, Director of Bank OCBC NISP, Nina Ong, GELI Bancassurance Director and Vonny Wibowo, Wealth Management Product Head of Bank OCBC NISP.

Popular Indonesian artist and successful young entrepreneur Christian Sugiono shared his experience in financial planning and risk management which guests found insightful and interesting.


Awards and recognition

Across our markets, we were recognised for excellence.



  • Singapore Business Review Management Excellence Awards 2018 – Team of the Year (Life Insurance): awarded to the Strategy and Transformation team for GETGREAT and UPGREAT
  • Marketing Magazine Marketing Excellence Awards 2018 - Excellence in Sports Marketing (Gold): 2017 Great Eastern Women’s Run
  • Marketing Magazine Marketing Excellence Awards 2018 - Excellence in Sponsorship Activation (Silver) : 2017 Great Eastern Women’s Run




  • Putra Brand Awards 2018 – Banking, Investment and Insurance category (Bronze)
  • Human Resources Asia Recruitment Awards 2018 –Best Candidate Experience by a Corporate HR Team (Silver)
  • Human Resources Asia Recruitment Awards 2018 –Best On-boarding Experience (Silver)
  • HR Excellence Awards 2018 –Excellence in Workplace Culture (Silver)


  • Wealth & Finance International Awards 2018 – Takaful Solutions Provider of the Year (Southeast Asia)



  • Indonesia Insurance Award – 2nd in Best Life Insurance Private Company Category (Asset Rp 1-5 Trillion)