SINGAPORE, 18 AUGUST 2021 – Great Eastern today announced the launch of the 15th edition of the Great Eastern Women’s Run (GEWR). This year’s race will see Singapore’s first all-women’s virtual run. To mark the return of GEWR after the cancellation of the race in 2020 (due to the Covid-19 pandemic), runners will lead a fund-raising initiative where monies will go towards underprivileged women in the society, helping them lead a better life.
This year, the public will get to participate in the GEWR by clocking their miles via a mobile app from 14 November to 15 December, across a total of five different race categories, with a special 113km category to commemorate the company’s 113th anniversary in 2021. Other categories will include the usual 5km, 10km, 21.1km distances, as well as the popular 2km category specially for mothers and daughters (5 to 12 years old). For the special 113km category, participants can choose to form a team of two to four ladies to complete the distance collectively or clock it individually within the time period.
To prepare participants for their run, GEWR will conduct a series of monthly virtual challenges to encourage ladies to increase their mileage and improve their pace on the app MOVE by Liv3ly*. Participants can also expect tips from athletes, running coaches, physiotherapists and nutritionists on this journey as participants train with GEWR on Facebook and Instagram, starting from September.
Running towards a Sustainable Future
This year, Great Eastern will eliminate single-use plastic in race packs and entitlements, to make an impact towards a greener and more sustainable world. Finisher medals for participants are 100% recyclable, while the race bag this year is made from natural pulp fibre and is recyclable.
“As one of the first ladies-only runs in Singapore, Great Eastern Women’s Run celebrates the resilience and tenacity of women. Currently in its 15th year, it is our marquee event which promotes healthy living and wellness, reminding our ladies that physical and financial wellness are equally important to live #LifeProof as they move through their life stages”, said Colin Chan, Managing Director, Group Marketing Great Eastern.
“This year, GEWR is back in action as a virtual run for the ladies in Singapore who eagerly look forward to this every year. We are also hoping to do a small part to contribute to a greener world by keeping sustainability and environmental consciousness top-of-mind, incorporated into how we created our race packs and medals to make a difference where we can”, he said.
Great Eastern Cares: raising funds to empower women
In 2021, GEWR will be adopting two charity organisations – Breast Cancer Foundation (BCF) and Daughters Of Tomorrow (DOT). DOT is a local charity seeking to empower women by helping them achieve financial independence to support their families, and a new beneficiary this year. Great Eastern pledges to use the race as a platform to raise awareness and funds towards supporting underprivileged women in their back-to-work journeys. Members of the public can support these causes via the Great Eastern Cares fundraising pages on SimplyGiving.sg set up by Great Eastern staff and financial representatives.
“As always, women’s causes remain close to our heart. We are pleased to give back to the community through Great Eastern Cares. We recognise how Covid-19 has taken a toll on the less fortunate in our community and are grateful for the opportunity to work with both charities to better support women’s needs in our society,” said Mr Chan.
Registrations for GEWR will begin on 18 August, 12noon, and can be done through www.greateasternwomensrun.com. Participants will be required to clock their distance through the MOVE app from 14 November to 15 December 2021.
Through the Great Eastern UPGREAT app, Great Eastern policyholders and loyal runners** can access special discount codes to register for the run and customers with UPGREAT points can also offset their points to redeem slots for the run.
*Downloadable on Apple and GooglePlay App Stores
**Loyal Runners refer to registered participants of Great Eastern Women’s Run 2019
About Great Eastern
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$90 billion in assets and more than 10 million policyholders, including 7.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by Standard and Poor's since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC Bank, the longest established Singapore bank, formed in 1932. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
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