Singapore, 20 July 2020 – Great Eastern and RebateMango have collaborated to launch a new dimension of rewards on UPGREAT, Great Eastern’s all-in-one rewards platform with an exciting and comprehensive range of dining, lifestyle and shopping rewards, as part of the leading insurer’s regional consumer strategy to engage its customers online.
Through this direct integration, Great Eastern’s UPGREAT members will experience a new seamless journey and the opportunity to receive more UPGREAT points when they shop at over 500 localised retailers such as Shopee, Agoda, AliExpress, Booking.com, Lazada and more. This smooth and easy shopping access allows users to earn UPGREAT points, which can then be exchanged for KrisFlyer miles, Shell Select vouchers, GrabFood vouchers, dining vouchers from various food establishments and other attractive rewards, bringing greater value to users as they earn more by shopping. UPGREAT presently has 168,000 members in Singapore and the app is free for anyone to join and is not restricted to Great Eastern policyholders.
RebateMango, which powers the retailer access within the UPGREAT app, has been available as a rewards shopping platform for over three years, providing users with a choice of rewards such as cashback, air miles and loyalty points whenever they shop online. Currently available in four markets, RebateMango was previously available strictly on the RebateMango platform, and has now moved into Business-to-Business solutions as well with UPGREAT by Great Eastern as the first partner to launch.
The partnership provides UPGREAT members with a seamless and rewarding online shopping experience. By using RebateMango to power the merchant offerings, UPGREAT members simply need to open the app, select the retailer and start shopping to earn UPGREAT Points. At the same time, it allows UPGREAT to enjoy easy scalability in their offering to users.
Ryan Cheong, Managing Director of Digital for Business, Great Eastern, said: “We are pleased to collaborate with RebateMango to bring a vast selection of retailers onto UPGREAT and provide a wider range of attractive options for the users of UPGREAT app to earn UPGREAT Points. As we look to launch UPGREAT across the region, we will continue to work with RebateMango and like-minded partners to engage our members in new and exciting ways.”
Paul Koh, Co-Founder of RebateMango added: “Partnerships are a big part of our business and providing Great Eastern with our solution is just another way of helping them to achieve their objective of a more rewarding shopping experience for UPGREAT members. We are delighted to have a partner like Great Eastern - the integration was seamless and we look forward to coming up with more innovative solutions to bring greater value to them and other partners alike.”
UPGREAT rewards users with exclusive lifestyle dining and shopping privileges. It is a single mobile platform where users can enjoy their loyalty benefits and rewards digitally, transfer and share with their friends and family members. Users can accumulate reward points as there is no expiry date for these points.
RebateMango.com is an online rewards digital platform that allows users to choose their preferred rewards such as cashback, air miles or loyalty points whenever they shop online on over 500 popular retailers. The company was founded in May 2017 and is now present in Singapore, Malaysia, Thailand and Philippines with a membership base of over 1.5 million users. RebateMango has more than 15 loyalty rewards on their platform and partners with all the state airlines in the markets they operate in. Starting off as a B2C platform, RebateMango now also offers B2B solutions that provide scale and help drive ancillary revenues.
About Great Eastern
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$90 billion in assets and more than 8 million policyholders, including 5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by Standard and Poor's since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC Bank, the longest established Singapore bank, formed in 1932. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
#GreatEasternSG #TheLifeCompany #Lifeproof
VP, Group Corporate Communications
AVP, Group Corporate Communications