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Why Live Great

Because a longer, healthier life means a longer relationship with the ones you love
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Our Vision

At Great Eastern, we're renowned for a strong legacy of putting you, our customers, first. We've been providing you with the best solutions to protect yourself and your family over the years.

But we do more than just that. We are also committed to help you achieve your good intentions of living healthier, better and longer, so you can spend more time with the ones you love. Because we're not just a life insurance company anymore. We're a life company.

With UPGREAT, we are offering you a loyalty programme that rewards you with exclusive lifestyle, dining and shopping privileges. 

We are pleased to be one the first insurance companies to offer such benefits. What pleases us even more is the knowledge that this unique loyalty programme will make a positive difference to your health, happiness, and overall well-being of you and your loved ones.

Upgrade your day instantly with UPGREAT – Your all-in-one rewards platform that makes any day great.

Here are some of the UPGREAT benefits you can enjoy as a Great Eastern policyholder:

  • UPGREAT Points let you enjoy rewards from your favourite merchants. With no expiry of Points, you can accumulate your UPGREAT Points to redeem for a treasure trove of rewards vouchers from Shell, Watsons, Cathay and many more.

  • The “Play & Win” game features offers chances to win daily treats and rewards. Simply shake your device to win!

  • Share the joy through Gifting. Send rewards and e-vouchers to family and friends - a unique and first-of-its-kind feature in the region. 

  • The traditional stamp loyalty cards are replaced with UPGREAT’s very own digital loyalty card. Members can enjoy collecting stamps without the worry of misplaced cards, bulky wallets and be eco-friendly!

Download UPGREAT now to enjoy exclusive privileges

As a Great Eastern policyholder, you’ll be entitled to a wide range of health and wellness privileges on UPGREAT, your all-in-one rewards platform that makes any day GREAT with dining, lifestyle and shopping rewards. 

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Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd
Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd