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A Multigenerational Family Is Happiness Multiplied

Here in Singapore, we often talk about how challenging it can be to have a multigenerational family. But hardly about how much joy it brings.

It’s why this Lunar New Year, we’re bringing you the story of Ah Gong and Alex: two cheeky partners-in-crime who are always full of surprises with the little things they do to bring their families fun and laughter.

Because we believe families are a blessing, and worth protecting.

#Lifeproof your family today with our comprehensive insurance solutions that help you protect your family and safeguard all that matters most to you.

"Ah Gong and Alex"
#Lifeproof your family this New Year

Our Agents Of Life

We have been helping to Lifeproof Singaporeans for generations. But we are only as good as our people, the people at the heart of The Life Company. Meet our Financial Advisors and find out what drives them to go beyond their job as the #AgentsOfLife

GREAT Family Care

At Great Eastern, we understand the reality of family life in Singapore, that many of you are sandwiched between raising young children and having to look after aging parents. And we also know how overwhelming things can become if illness comes into the picture.

That’s why we’ve created GREAT Family Care, the first-ever, multi-generational Critical Illness term plan with comprehensive coverage for you and your family, with no medical assessment required for your children and parents. We believe unconditional love should never become unaffordable.

GREAT Personal Protector

As The Life Company, we know that Singaporeans are amongst those in the region who invest the most in the next generation.

And investing in our children means giving them both the wings and roots to grow up confidently, and encouraging them to push themselves mentally and physically.

With up to $3 million in coverage, Great Eastern has tailored its accident protection plan to cater to your active lifestyles and help you and your loved ones boldly navigate the ups and downs of life. Discover how GREAT Personal Protector can better protect your family’s needs at every life stage.


GREAT SupremeHealth

Singaporeans are living longer. And we are living fuller lives. Even in our golden years, the majority of us are living active lifestyles. And as the Life Company, our mission is to help you to keep doing just that by making our health plans extremely affordable.

Whether you’re young or old, single or have children to care for, our Integrated Shield plans offer comprehensive coverage and reimburses the eligible medical expenses of your hospital bills so that you and loved ones live your days with greater assurance, even when faced with a setback. Discover how we can help with your medical and hospitalisation needs at every life stage.

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