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Girls are high maintenance


Around the world, women are charged more for female-branded products than near identical male ones. This extra charge, we call ‘pink tax’.

Unfortunately, the gender price gap affects both women and their daughters. Studies have shown that girls’ items, including clothing and toys, are priced at 21 percent higher than boys.

So, what does this mean for parents who have daughters? They are likely to fork out about S$50,000 more to raise their girls to the age of 18 compared to boys.

Source: Daily Mail - A new study reveals girls cost £30,000 more to raise than boys

How Can You #PlanLikeAWoman And Prepare For Your Daughter’s Future?

We have a range of wealth accumulation plans that can help you grow your savings safely and offer lifelong guaranteed cash payouts that you and your daughter can reinvest for even greater returns. Plus, insurance coverage is also added when you plan with us.



These plans are protected under the Policy Owners' Protection Scheme which is administered by the Singapore Deposit Insurance Corporation (SDIC). Coverage for your policy is automatic and no further action is required from you. For more information on the types of benefits that are covered under the scheme as well as the limits of coverage, where applicable, please contact us or visit the Life Insurance Association (LIA) or SDIC websites (www.lia.org.sg or www.sdic.org.sg).

This advertisement has not been reviewed by the Monetary Authority of Singapore.

The above is for general information only. It is not a contract of insurance. The precise terms and conditions of these insurance plans are specified in the policy contract.

As buying a life insurance policy is a long-term commitment, an early termination of the policy usually involves high costs and the surrender value, if any, that is payable to you may be zero or less than the total premiums paid. It is usually detrimental to replace an accident and health plan with a new one. A penalty may be imposed for early plan termination and the new plan may cost more, or have less benefits at the same cost.

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Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd
Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd