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Did you know women around the world pay about 7% more for products that are nearly identical to those for men but marketed differently?

This price difference has been called ‘pink tax’. And it exists even here in Singapore! A price comparison of 10 retailers done by The Sunday Times found that girls and women pay more for some products offered by about half of these companies.

Although ‘pink tax’ extends across all female-branded products, it occurs most often among feminine hygiene products.

What does this mean for women? It means they don’t just earn less, they have to pay more too.

Source: The Straits Times - Women see red over 'pink tax'

How Can You #PlanLikeAWoman To Beat Pink Tax?

Although many more companies have pledged to eliminate pink tax, you may still not be able to escape entirely right now, especially when it comes to feminine hygiene products.

It’s why we want to help you plan ahead financially to make up for the extra moolah you’ll have to spend over the course of your life as a woman. GREAT Wealth Multiplier lets you multiply your money and enjoy potential growth of 10X or more of your total annual premiums paid. Plus, you get protection for life, with no medical underwriting required.



These plans are protected under the Policy Owners' Protection Scheme which is administered by the Singapore Deposit Insurance Corporation (SDIC). Coverage for your policy is automatic and no further action is required from you. For more information on the types of benefits that are covered under the scheme as well as the limits of coverage, where applicable, please contact us or visit the Life Insurance Association (LIA) or SDIC websites (www.lia.org.sg or www.sdic.org.sg).
This advertisement has not been reviewed by the Monetary Authority of Singapore.
The above is for general information only. It is not a contract of insurance. The precise terms and conditions of these insurance plans are specified in the policy contract.
As buying a life insurance policy is a long-term commitment, an early termination of the policy usually involves high costs and the surrender value, if any, that is payable to you may be zero or less than the total premiums paid. It is usually detrimental to replace an accident and health plan with a new one. A penalty may be imposed for early plan termination and the new plan may cost more, or have less benefits at the same cost.


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Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd
Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd