We have been recognised for hard work and commitment — affirmation of the trust our customers have in our brand.
In conjunction with the 2014 Great Eastern Charity Shield, S$122,000 was raised, double that of 2013. The funds were raised from employees, distribution force and our corporate partners in support of the Straits Times School Pocket Money Fund, which helps financially disadvantaged school children.
In 2013, some S$111,000 was also raised for our ChildrenCare programme. The fund supports a number of projects including sports and wellness activities for children.
We used our social media platforms, including Facebook, Twitter and Instagram, to raise awareness and funds for local causes. Our inaugural “#liveGreat for a cause” initiative raised S$20,000 in under two months. The public were invited to share their most meaningful moments in life and hashtag them with #liveGreat. For each hashtag, Great Eastern donated S$5.
Children from Thye Hua Kwan Educare Centre and Fei Yue Family Service Centre were treated to a visit to the S.E.A Aquarium on Sentosa. Children from low-income families spent an afternoon at the zoo with Great Eastern Life colleagues from Group Risk Management and Singapore Risk Management & Compliance.
To promote active ageing and good exercise habits, our Making Life Great Workshops offered weekly activities for the elderly at St Luke's Eldercare and AWWA Community Home for Senior Citizens. In total, 1,200 employees chalked up 3,600 community service hours over a five-month period.
At Christmas, a charity bazaar raised S$42,000 for the OCBC-TODAY Children's Fund, in support of the Singapore Children's Society. The funds will be used for the cost of counselling and therapy intervention for children from distressed families.
Our CSR initiatives have brought the company closer to the community.
In June 2014, as part of the OCBC Group, we co-hosted 1,700 beneficiaries from community organisations across Singapore for a special outing at the Singapore Sports Hub.
In 2013, we donated three kidney dialysis machines to the National Kidney Foundation (NKF) as our way of giving "life" back to the community. Some 105 employees and Distribution Representatives from Great Eastern Life volunteered a total of 420 hours to participate in the NKF Sit-a-Thon to promote awareness of the plight of kidney patients. Great Eastern Life was the largest corporate contingent supporting the event.
Great Eastern Life and major institutional donors partnered the Insurance and Financial Practitioners Association of Singapore to raise S$100,000 for The Straits Times School Pocket Money Fund, we were also a strong proponent of the inaugural Life Insurance Week held in Singapore to raise public awareness on the importance of life insurance. Organised by the Life Insurance Association (LIA). Great Eastern Life employees helped out at health screening booths and roadshows. LIA member companies, including Great Eastern Life, contributed a dollar for every life policy sold during that period and raised a total of S$200,000 for the Singapore Heart Foundation.