The event opened with a heart-thumping lion dance performance by an award-winning troupe. It was a high-tempo performance as we ushered in a year of bold beginnings. The troupe took their performance a notch higher with challenging stunts and moves in the air. It not only raised the energy levels in the hall but also gave everyone something to think about – what rigour these performers must be practicing at to reach this level? It is with unwavering passion for what they do, that they give their very best, this is the mentality that we are trying to bring forward in 2024, Reach for the Greatest!

The opening keynote was by Group Chief Executive Officer, Mr Khor Hock Seng, who rallied everyone in the room to become more ambitious, bold, and push beyond their perceived limitations to achieve their goals. He further touched on the real meaning of Reach For Great – it’s about goals, values, commitment, and having the right attitude. He closed by shedding light on our 2024 strategic focus in the areas like Products, Customer Experience, and Operational Services, that will continue to lead Great Eastern to greater success.

Taking the stage next was our Managing Director – Regional Agency, FA & Bancassurance, Mr Patrick Peck. He gave an inspiring speech on goal setting. He delved into the importance of BHAG – Big Hairy, Audacious, Goals. These are goals that should feel almost crazy, beyond our existing capacity, giving us goosebumps, and evoking a never-give-up fighting spirit within us that gives us the courage and guts to venture into new territories. He explained that BHAG is pushing ourselves beyond the comfort zone. He encouraged all agency leaders and representative to keep in mind the importance of staying focused on their goal-setting.

Managing Director – Group Marketing Mr Colin Chan spoke next and reinforced the message that product innovation remains a priority this year. He highlighted enhancements like the GREAT Flexi Saver to encourage policyholders to retain their funds with us, the comprehensive GREAT Bundle of Joy enabling our customers to financially plan for their entire families, and the introduction of Prestige Legacy Advantage to meet the growing demand for legacy solutions.

Continuing on the topic on new opportunities in 2024, Managing Director – General & Group Insurance, Mr Jimmy Tong shared some of the plans in line for the year in the areas of training, products propositions, promotions and incentives. He emphasised our responsiveness to customer feedback and detailed various updates and new processes, ensuring improved services for both customers and financial representatives.

Not forgetting our Customers’ experience, Managing Director – Group Customer & Digital Mr Ryan Cheong shared new and exciting developments related to Great Eastern App, Financial Storyboard, and the Great Planner, paving the way for a stronger and more impactful digital approach. He encouraged the agency force to use the app when assisting customers with their Financial Storyboard.

By this time all financial representatives in the room were eagerly awaiting their favourite segment – incentives and travel. George Goh, Heady of Agency, and Glen Yong, Head of Agency Business Development, brought the room to life by revealing exciting incentives for financial representatives that had the room cheering and clapping. These include thrilling holidays to exotic overseas destinations such as Vienna, Prague, Jeju, and Tokyo as appreciation for the dedication of our financial representatives. The team also unveiled our first quarter sales challenge and ended our first event for 2024 on an inspiring high.

The highlight was the spectacular treat for our top fundraisers. They were invited to an unforgettable experience at the Singapore National Stadium Great Eastern suite on January 23, 2024, where they enjoyed the dazzling lights, the electrifying atmosphere, and the soul-stirring music of COLDPLAY: MUSIC OF THE SPHERES WORLD TOUR. We extend our deepest gratitude and appreciation to all participants for their unwavering commitment to making a difference.

Let's continue this journey of giving, spreading love and hope with every step. Together, we can Reach for Great and bring about positive change in the lives of those in need.

Stay tuned for more exciting opportunities to make a difference in the coming year.

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There can’t be a more exciting way to start the year than to earn yourself a trip to Tokyo and encourage your fellow agency folks to join you! We really want you to be there.

So, for the first time ever, we are running a trip-based challenge based on qualifying wealth and protection plans that enrich your clients’ financial portfolio while taking care of them along the way.

The challenge was launched on 5th January during the Great Kick Off to a rousing response from the agency and this is the recap of the qualifying criteria for the Rise & Shine Challenge.

• Cases Issued within the qualifying period 01 January 2024 to 31 March 2024 (both dates inclusive) except for Great CareShield Supreme to be issued by 30 April 2024. Qualifying products include all RP life, A&H and the newly launched Prestige Legacy Advantage Policies (with attaching riders), excluding RP UL, Prestige Portfolio, GREAT SupremeHealth, GREAT TotalCare and all remaining Single Premium Plans.
• Qualifying Indicator includes 3 x FYC recognition for all eligible A&H Plans, 20% FYC recognition for Great Flexi Cashback, Great Flexi Goal, Great Wealth Multiplier 3, Great Retire Income, and Great Lifetime Payout 2. Lastly, 50% FYC recognition for Prestige Legacy Advantage plans.
• Representatives stand to qualify for a 3D2N to Tokyo in a Twin Sharing Room with a minimum of $10,000 Qualifying FYC. With $20,000 and $30,000 Qualifying FYC, qualifiers will be awarded with a spending cash of $500 and $1,500 respectively on top of it.

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1. Prestige Legacy Advantage

Legacy planning is no longer a service just for the high net worth. Today, we see a growing demand from the younger mass affluent segment seeking legacy solutions. With a longer runway to grow their wealth, this group of younger customers are more willing to balance between premium affordability and smaller guarantees with potentially higher upsides.

Introducing the latest addition to the Prestige family, Prestige Legacy Advantage, which allows your customers to create an immediate lifetime coverage of up to 20* times with an affordable single premium. In addition, your customers can be assured of added peace of mind with a non-lapse guarantee privilege in the first 15 policy years.

Growth does not happen overnight, it takes time. Therefore, start engaging your prospective customers to help them grow their legacy.

_{*Based on life assured of 30 Age Next Birthday (ANB), Male, Non-smoker, Standard risk class and choice of minimum single premium amount.}

2. GREAT Bundle of Joy

Tying in with the 2024 Dragon year, we have refreshed our GREAT Bundle of Joy, to include more attractive offerings for both the newborn and parents. We have also refreshed our GREAT Maternity Care with a SIO offer (2 simple declarations) for restructured hospitalisation plans for the newborn. Parents are not forgotten, and both parents will be entitled to a free 1-year term coverage when they purchase selected plans for their newborns, with up to S$100 cash rewards.

With over 40,000 new births expected this year, do not miss the opportunity to engage new families and grow your business with them.

3. GREAT Careshield

The competitive CPF solution to help you grow your customer base.

In 2023, thanks to everyone’s hard work, we were the top CareShield life supplement insurer, with a total of 56,000 new cases. We would like to remind everyone that 2024 is the last year of exclusivity, after which MOH will open up the market to more insurers.

Wait no more, with our competitive advantage of lifetime payout with 1 ADL. Continue to reach out to new customers.

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Despite the global economy’s surprising resilience in 2023, several factors, including elevated interest rates, lingering inflation and ongoing geopolitical tensions, could trigger a slowdown in 2024. Moreover, a baked-in optimism and delayed economic impact of past hikes raise caution flags, and markets are betting on a soft landing that might not last. Hence, the possibility of a recession should not be dismissed entirely, even with potential rate cuts on the horizon. That said, a potential earnings rebound, disinflation, and dovish central banks nearing the finish line of their rate hikes, offer potential support for risk assets. We should remain vigilant and take necessary precautions to navigate a potential downturn. Stay cautious as the path ahead might be bumpy.

We maintain a cautiously optimistic outlook on global equities for this quarter. While we anticipate potential headwinds from high valuations, geopolitical uncertainties, and possible earnings disappointments, we also weigh the upside potential from a corporate earnings rebound fuelled by the low base effect of 2023. Overall, we advocate a balanced portfolio to navigate the current market dynamics. We see continued value in global bonds due to their safe haven status and potential for price appreciation as central banks approach the end of their rate hike cycle and consider cuts. However, we remain mindful of inflationary risks and potential delays in policy shifts.

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Did you know each pint of blood can save up to three precious lives?

Do your part – donate blood because every drop matters!

Close to 150 brave Great Eastern employees and financial representatives in Singapore donated blood as part of our Great Eastern Blood Donation Drive which was held in December 2023 at CFE with the support of Singapore Red Cross.

Both employees and financial representatives joined hands to organise a blood donation drive to help contribute towards the critical need for blood in Singapore’s healthcare institutions.

Thank you to all our blood-donating heroes for uniting in vein, being a force for good by saving and transforming lives!

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Agency Directors Patrick Koh and Gerard Ng were inspired by the philanthropic acts of various charity programs when attending the Chinese International Dragon Awards (IDA). After almost a year of meticulous planning, the pair teamed up through the Trusted for Life Financial and GNA One’s Advisors teams to create an impactful community initiative with the support of Vietnam Red Cross and Truong Tieu Hoc School.

As part of this initiative, 31 financial representatives embarked on a 7-hour bus journey from Hanoi to a remote Truong Tieu Hoc School in Yen Bai Province, Vietnam. Together, they spread joy and smiles by donating winter clothes and stationery sets to 300 students. The volunteers were touched witnessing the smiling faces of the students, making them realise that one kind gesture can bring so much happiness into a child’s life.

This initiative went beyond just material donations, it created a bridge of understanding and compassion between the volunteers and the community they sought to support. In their eyes, it made them better and kinder human beings.

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It was heartening to see this initiative raise an online donation of S$10,888 for the Children's Cancer Foundation. This generous contribution will support the families of children battling cancer, providing them with much-needed resources.

The activity aimed to bring joy and cheer to 30 elderly residents, creating an atmosphere of camaraderie and warmth. The team engaged the elders in lively Bingo games and karaoke performances, fostering a sense of connection and shared joy.

‘Walkathon vs Hearts’ serves as a shining example of how professionals can go above and beyond their roles to make a positive impact on the lives of those in need. This initiative reminds us of the importance of community, compassion, and shared responsibility. It is truly inspiring to see individuals coming together to make a difference and bring hope to those who need it most.

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As Nelson Mandela has said: “Sport has the power to change the world. It has the power to inspire, it has the power to unite people in a way that little else does.” Which is why Advisors’ Clique is using sports as a platform to give back to the community.

Advisors’ Clique Sports Day is an initiative to support Singapore Red Cross (SRC) local humanitarian services. Participants played soccer, relay, tug of war, captain’s ball, and many other exciting sports. It is not only a time for physical prowess and friendly competition, it also offers valuable lessons in teamwork, strategy, and determination.

One of the standout qualities of this Sports Day was the impeccable teamwork demonstrated by financial representatives. They collaborated seamlessly, dividing responsibilities, and leveraging each other's strengths. From event coordination to managing registrations, their teamwork mirrored the synergy they create while managing their clients' portfolios.

This initiative successfully raised S$30,000 to support SRC’s mission of relieving human suffering, protecting human lives, and responding to emergencies. Partnering with SRC helped create a sense of community, highlighting the importance of giving back and contributing to society.

During the event, around 320 financial representatives celebrated the spirit of kindness and sportsmanship. They recognised that in both sports and finance, acknowledging and appreciating small victories is crucial. This positive reinforcement motivated participants to give their best, fostering an atmosphere of encouragement and camaraderie.

In conclusion, the success of Advisors’ Clique Sports Day organised by the financial representatives is a testament to their expertise not only in managing finances but also in going the extra mile and creating a memorable event that touched many lives.

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