Our Brand Story

Life’s questions don’t define us. Our answers do.

It's this truth that drives us to keep doing what we do every day. This belief that inspires us to go above and beyond to create the best products and services that put our customers first. So, no matter what life has in store, you can be assured that we've got just the thing to help you thrive, move forward in life and be on the road to financial freedom.

Explore how our protection and financial planning solutions can help you answer life's questions with courage and confidence.

Live #lifeproof.

Retirement Planning

The freedom to make your own choices

No career lasts forever. That’s why it helps to plan your retirement early so that you can stay fully independent and retire on your own terms. Check out our retirement plans to see what it looks like to be able to do as your heart desires in your golden years.

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Our Other Campaigns

Multipay Critical Illness Coverage

Be there for the ones you love

From big milestones to everyday joys, life is filled with precious moments you don't want to miss. Find out how a father managed to be there through it all for his daughter despite having cancer- twice.

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Disability Coverage

Our disabilities don't define us, our dreams do

Disability changes our lives. But we don’t have to let it define us. Meet Asyraf and The #Lifeproof Crew, listen to their stories and see what it means to live #lifeproof.

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Dependants' Protection Scheme

Now bigger and better

Introducing an improved Dependants' Protection Scheme (DPS) - launched to help your loved ones live #lifeproof should the unforeseen happen to you. Find out more about DPS and GoGreat benefits for all DPS customers.

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