Reaching for Great with you in mind.

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$123 billion* in assets and more than 16 million* policyholders, including 11.7 million* from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength ratings of "AA" by Fitch Ratings and "AA-" by S&P Global Ratings, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

* Figures updated as of 30 June 2026.

The Group's general insurance business is underwritten by its wholly-owned subsidiary, Great Eastern General Insurance Limited (GEG), formerly known as the Overseas Assurance Corporation Limited (OAC) founded in 1920.

Great Eastern General Insurance Limited (GEG) offers a wide range of commercial and personal line products and distributes its products through bancassurance, agents, brokers, financial advisors and direct channels.

GEG strives to make it easy for customers and intermediaries by providing them with responsive support, innovative products, fast claims and hassle-free enrolment. Our comprehensive suite of insurance solutions include Auto, Home, Travel, Personal Accident, Maid for retail customers and Small and Medium Business package and various Property and Casualty insurance for businesses.

Great Eastern is also one of Singapore’s top 3 insurers in the Group Insurance market and we provide insurance coverage for close to half a million employees and their families through our group insurance schemes.

With more than 40 years of experience in the Group Insurance and a subsidiary of OCBC Bank (the longest established Singapore bank, formed in 1932), our products are well received and trusted by HR professionals in the region with its financial strength and stability.

Great Eastern became the first insurer to establish a bancassurance network in Singapore in an exclusive partnership with OCBC Bank in 1992. Since then, we have strengthened our partnership and continue to be a market leader in bancassurance as we develop new growth opportunities in this area, to deliver our quality solutions and customer service with convenience to OCBC customers.

Properties are an important part of the Great Eastern Life Assurance Co. Ltd, portfolio. We offer a selection of residential, commercial and retail units available for lease throughout Singapore. Visit here for more details.

Fair Dealing

At Great Eastern, fair dealing is central to our corporate culture. We are fully committed to providing you with the best possible service in a timely, fair, transparent and professional manner.

We will provide:

• Professional and quality advice based on your individual needs and circumstances
• Clear details of products and plans, as well as the features, benefits and risks, terms and conditions
• The commitment to help you make informed decisions
• Comprehensive products and services to meet your financial and insurance needs at different stages of life
• Prompt response to your feedback

Human Rights

The Great Eastern Group upholds human rights principles to ensure that slavery and human trafficking are not taking place within our directly employed workforce as well as any of our outsourced service providers and vendors. 

At Great Eastern, you, our customers come first. We are with you at every stage of life – protecting you and your loved ones from life’s uncertainties and helping you achieve financial freedom. This is why we are deeply committed to customer advocacy, ensuring that every interaction reflects our dedication to your needs and well-being. We focus on understanding your evolving needs and making insurance simple, seamless, and hassle-free. We are guided by our values of integrity, initiative, and involvement, to ensure transparency, fairness, and exceptional service in all aspects.

Your trust is invaluable to us. Whether through our digital innovations or face-to-face advice, we aim to empower you with products, tools, and support needed to make life great.

We are always here to listen, understand, and support you whenever you need us. 

We invite you to reach out to us with any feedback or concerns as we continue to enhance our services for your benefit. Together, let’s build a future of trust, security, and exceptional care.

Get in touch with us here.