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Great Eastern Women's Run 2024 launches with bolstered fundraising efforts and a special edition for young runners

Off to a Great start: Guest of Honour Minister of State Sun Xueling was part of the 10-women team to raise $10,099 under 10 minutes during the official launch
Great Eastern Women's Run 2024 launches with bolstered fundraising efforts and a special edition for young runners

Caption: Joining the launch ceremony attended by Minister of State Sun Xueling were (from left, on treadmills): Ms Cindy Tan, Great Eastern Staff Fundraiser; Ms Lydia Lee, Great Eastern Financial Representative Fundraiser; Ms Vivien Foo, Senior Business Director, Blk J Havas; Ms Jennifer See Kwan Kit, Managing Director, 100PLUS; Ms Jennifer Wong Pakshong, Group Company Secretary and General Counsel, Great Eastern; Ms Kaylee Kua, Executive Director, Daughters Of Tomorrow; Dr Choo Su Pin, Council Member, Singapore Cancer Society; Ms Choo Ling Er and Ms Chng Siew Lu, Representatives in the 21.1km Elite Category.

They were welcomed by (from left, in red): Mr Khor Hock Seng, Group CEO, Great Eastern, and Mr Colin Chan, Managing Director, Group Marketing, Great Eastern.

SINGAPORE, 21 May 2024 – The 18th edition of Great Eastern Women's Run (GEWR) opens for registration today with the launch event at the Guoco Tower Urban Park officiated by Ms Sun Xueling, Minister of State (MOS) for Social and Family Development and Home Affairs, and Mr Khor Hock Seng, Group Chief Executive Officer, Great Eastern.

Building on last year's successful edition which saw participation from over 9,000 women, GEWR 2024 is set to take place on Sunday, 27 October, at the Singapore Sports Hub. As Singapore’s only all women’s running event, GEWR features six race categories for participants to choose from, including:

  • the by-invite-only 21.1km half marathon for local elite runners;
  • the 21.1 km half marathon, 10km and 5km runs for members of the public;
  • the 2km ‘Mummy and Me’ run for ladies with daughters aged five to 12; and
  • the 100m Princess Dash for 3- to 6-year-olds.

Fitness fun for the young with Cinnamoroll

Knowing that cultivating healthy habits from young is key to staying fit, Great Eastern is motivating young girls to get physically active and experience the joys of exercising together by bringing in Sanrio character Cinnamoroll as a special treat for participants of the 2km ‘Mummy + Me’ and the 100m Princess Dash categories. Besides bonding over fitness and fun, mums and daughters can look forward to exclusive GEWR X Cinnamoroll design merchandise from race tees and bibs, to medals as their GEWR race entitlements.

All participants who donate $38 during the race registration process will also receive a GEWR X Cinnamoroll bag charm with an eco tote bag while stock lasts.

Expanding fundraising efforts to include corporate partners

GEWR has been fundraising for Daughters Of Tomorrow (DOT) and Singapore Cancer Society (SCS) through Great Eastern’s employees and financial representatives so that more underprivileged women are supported in their back-to-work journey and more cancer survivors can be integrated into everyday life. This year, GEWR included a new fundraising category for corporate partners to boost donations for these vulnerable groups. Any company is welcomed to form a team to help fundraise for these causes via the Simply Giving website at

At today’s launch event, MOS Sun ran alongside representatives from Great Eastern, corporate partners 100PLUS and Blk J Havas, beneficiaries Daughters Of Tomorrow (DOT), and Singapore Cancer Society (SCS), as well as elite runners on treadmills to mark the official opening of the race registration and the start of the fundraising campaign which runs from 21 May to 29 September 2024. The 10-minute segment raised $10,099 as Great Eastern donated $1 for every metre covered over the duration. This amount, together with the $38 donations, will be aggregated and added to the proceeds from the fundraising campaign, of which 100% goes to DOT and SCS.

Guest of Honour, Ms Sun Xueling, Minister of State for Social and Family Development and Home Affairs, said: “The Great Eastern Women’s Run engages women across generations and different fitness levels. It has built a strong community that bonds over wellness activities like running and walking, contributing to good health and social outcomes. It is commendable that the Great Eastern Women’s Run has also become a powerful platform for doing good by rallying the Great Eastern community as well as corporate partners to raise funds for women-centric causes and organisations.”

Mr Khor Hock Seng, Group Chief Executive Officer, Great Eastern, said: “The Great Eastern Women’s Run celebrates female strength, grit, and resilience by creating a safe and supportive space for women to run and bond as a community. Every woman deserves a great run in life, and as the only race in Singapore championing female wellness and camaraderie, we want to inspire women by being the run they can always count on to help them Reach for Great.

“We are delighted that corporate partners can also join us in fundraising and with their generosity and enthusiasm, we are confident of garnering more support to help the less privileged.”

Commemorating Great Eastern's 116th anniversary, the first 116 women in the physical registration queue decked in their GEWR tees received a pair of complimentary race slots while the first 1,000 ladies in the registration queue walked away with a goodie bag worth up to $125.

Great Eastern Women's Run 2024 launches with bolstered fundraising efforts

Caption: GEWR 2024 registration launch kicks off on an enthusiastic note


How to take part in fundraising: The Great Eastern Women's Run Reach for Great Fundraising Challenge 2024 supports two organisations: Daughters Of Tomorrow and Singapore Cancer Society. To form a fundraising team or donate, please visit:

How to register for Great Eastern Women’s Run: Register now with your female posse on to take part in Singapore’s only all-women's race.

Race categories and pricing

Great Eastern Women's Run 2024 launches with bolstered fundraising efforts


  • All prices are in Singapore Dollars and are inclusive of GST
  • †Policyholder refers to Great Eastern Policyholders, including Dependants’ Protection Scheme (DPS).
  • *Loyal Runner refers to individuals who had participated in the Great Eastern Women’s Run 2023 only.
  • On-site launch promotion rate is applicable to all registrants (including public, policyholders, and loyal runners) who purchase race slots on-site at the launch event on 21 May 2024.
  • Registrants may make payment via Credit/Debit Card (Visa, Mastercard and American Express) and PayNow.

About Great Eastern

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 13 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC Bank, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

#GreatEasternSG #ReachforGreat

For more information, please contact:

Angeline Ang
Group Corporate Communications


Shreya Bhansali
BlueCurrent Group