Great Eastern offering 113th anniversary gift credits to help more than two million customers in Singapore bridge their protection gap
Singapore, 4 October 2021 – In celebration of its 113th anniversary this year, leading regional insurer Great Eastern today launched Great Eastern Gift Credits.
All existing and new Great Eastern Life policyholders1 will receive S$200 worth of gift credits once they sign in to the Great Eastern Rewards app by 31 December 2021. Customers will be able to use the gift credits to offset up to 10% of the premiums for multiple purchases from a range of over 30 life and general insurance products.
The gift credits are valid till 31 Dec 2023 and can be used for purchases made through a Great Eastern financial representative, the company’s website or at its Customer Service Centres. Great Eastern Gift Credits can also be used along with other customer promotions and discounts.
Khor Hock Seng, Group Chief Executive Officer, Great Eastern, said:
“As we commemorate Great Eastern’s 113th anniversary, we want to celebrate with our customers in a meaningful way and to thank them for their trust and support through the years. The pandemic has made Singaporeans more conscious of insurance solutions to help manage their health and financial risks. Our Great Eastern Gift Credits will benefit our over two million existing customers, as well as new ones, as they take future steps towards bridging these protection gaps. Together with our newly revamped Great Eastern Rewards app, we aim to continue providing fresh and exciting experiences to our customers to help them live Lifeproof.”
Great Eastern has been progressively rolling out initiatives to support its customers and the community since the onset of the pandemic. Its 113th anniversary Gift Credits is its latest initiative to deliver value to them, to help them protect themselves and their loved ones through every life stage, especially during this time of uncertainty.
Earlier this quarter, Great Eastern provided Singapore residents with complimentary hospital cash benefits for local and overseas hospitalisation as a result of COVID-19 infections through GREAT Covid Care Plan. In January 2021, it launched its S$1 million GREAT Vaccine Fund for its customers and their immediate family members, which provides hospital cash benefits if one is hospitalised due to COVID-19 vaccinations.
More information on Great Eastern Gift Credits can be found at http://sg.gelife.co/giftcredits. The company has also launched an anniversary video to celebrate its 113 years of journeying with its customers and the community.
1 Great Eastern Gift Credits is available to all Great Eastern customers with in-force Life policies on and before 31 December 2021, including government scheme customers.
Great Eastern Rewards is a customer rewards and benefits programme for all Great Eastern policy holders. GER will be centred towards serving up hundreds of the very best deals and offers across the 3 lifestyle choices that our policy holders identify with and consume everyday – EAT, SHOP and PLAY.
About Great Eastern
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$90 billion in assets and more than 10 million policyholders, including 7.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by Standard and Poor's since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC Bank, the longest established Singapore bank, formed in 1932. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
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