Our vision, mission and values
For over a century, Great Eastern Life Assurance (Malaysia) Berhad has been at the forefront of Asia’s insurance industry, a position we are proud to have maintained. Recognised for our excellence, safeguarding our customers’ interests is key.
Our mission
To make life great by providing financial security and promoting good health and meaningful relationships.
Our vision
To be the leading financial service provider in Asia, recognised for our excellence.
Our core values
Integrity
- We maintain the highest standards of integrity.
- We are committed to fair dealing as the basis of our business to safeguard customers' interests.
- We provide quality holistic insurance planning.
Initiative
- We strive for excellence in everything we do.
- We are always customer-focused.
- We aim to be proactive in our approach.
- We improve, innovate and generate new ideas.
Involvement
- We foster a strong sense of belonging for all stakeholders.
- We provide a conducive environment to promote growth and development.
- We adopt a team approach governed by respect and courtesy.
- We are a responsible member of our community.
