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Great Eastern Life organises visits to company sites to raise financial awareness as well as promote financial literacy, while building stronger relationships with the communities in which it operates. This programme contributes towards generating interest in careers within the industry and developing skills in youths to address skills shortage within the industry.
Through this initiative, the Company shares with undergraduates the realities of working life, as well as the expectations of today’s employers. During the visits, the students and graduates have the opportunity to learn more about the insurance business and career prospects within the industry. They also discover more about the history and heritage of the Company, as well as the operational side – from Marketing and Distribution, to Human Capital and Actuarial.
Our target audience for this programme are undergraduates (Diploma or Bachelor Degree) from any public and private Universities within Malaysia.
Focus is given to the Institutions that are located outside of the Kuala Lumpur and Selangor area and to graduates from relevant faculties to the industry, such as Business, Information Technology and/or Actuarial.
Advance notice of three months is required for all visit applications. Please submit enquiries and requests via email to: firstname.lastname@example.org.
The School Adoption Programme is a long-term initiative of Bank Negara Malaysia (BNM) and the local banks that started in 2009. Foreign banks and life insurance companies also participate in the programme to promote financial literacy amongst school pupils.
This participation also helps to raise awareness of insurance protection amongst the young ones, as well as providing an insight into careers available in the industry.
In sharing the drive behind the support to this initiative, CEO of Great Eastern Life Malaysia Dato Koh Yaw Hui says, “We would like to ensure that local communities can enhance their awareness of the insurance industry and its tremendous contribution towards the country’s growth and development. We would also like to see insurance becoming one of the most sought after career prospects and not an industry that one joins by accident.” With this in mind, Great Eastern Life’s involvement in the School Adoption Programme sees special activities to engage the pupils, whilst imparting financial management knowledge.
Key elements embedded within the programme at the school visits include:
Some of the activities organised to date include briefings on money management skills, career opportunities available at the Company, knowledge on insurance and about Great Eastern Life as an organisation; as well as topic-related games such as the Financial Race.
Quizzes on financial-related topics with Great Eastern Life premium items as prizes are also incorporated with each school visit, as well as the presentation of goodie bags sponsored by the Company.