1. If you are affected by flood and hold an eligible policy with us, please click here to submit your claim.

 

2. SCAM ALERT! Be cautious of scammers who are pretending to offer personal bank loan with insurance coverage protection with condition of premium payments to be paid prior to releasing the approved loan amount. Do not fall victim to the scam!

 

3. We encourage you to take precautions when giving out any confidential information over the Internet. You will not be asked to provide personal details online to access our product information.

 

4. We have updated our Customers’ Personal Data Protection Notice to ensure greater transparency and control over your personal data. We remain committed to protecting your privacy and ensuring your personal data is managed responsibly and securely. You can view the full updated notice here.

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Our commitment to helping you Reach for Great

We’re here to help you thrive and move forward with confidence, whatever life may bring. Whether you’re starting out, protecting your family or planning for the future, we’re by your side with the strength, clarity and care you need to feel secure and supported. Because your goals and aspirations matter, and your journey is uniquely yours. Every step you take, we’re here to help you Reach for Great.

Founded in 1908, Great Eastern is the most established life insurance group in Singapore and Malaysia. With over S$100 billion in assets and more than 15.5 million* policyholders, including 11.5 million from government schemes, we provide insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm, Great Eastern Financial Advisers.

The Group also operates in Indonesia and Brunei.

Great Eastern is a subsidiary of OCBC, established in Singapore since 1932. Our asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength ratings of "AA" by Fitch Ratings and "AA-" by S&P Global Ratings, one of the highest among Asian life insurance companies.

The Group's general insurance business is underwritten by its wholly-owned subsidiary, Great Eastern General Insurance Limited (GEG), formerly known as the Overseas Assurance Corporation Limited (OAC) founded in 1920.

Great Eastern General Insurance Limited (GEG) offers a wide range of commercial and personal line products and distributes its products through bancassurance, agents, brokers, financial advisors and direct channels.

GEG strives to make it easy for customers and intermediaries by providing them with responsive support, innovative products, fast claims and hassle-free enrolment. Our comprehensive suite of insurance solutions include Auto, Home, Travel, Personal Accident, Maid for retail customers and Small and Medium Business package and various Property and Casualty insurance for businesses.

Great Eastern is also one of Singapore’s top 3 insurers in the Group Insurance market and we provide insurance coverage for close to half a million employees and their families through our group insurance schemes.

With more than 40 years of experience in the Group Insurance and a subsidiary of OCBC Bank (the longest established Singapore bank, formed in 1932), our products are well received and trusted by HR professionals in the region with its financial strength and stability.

Great Eastern became the first insurer to establish a bancassurance network in Singapore in an exclusive partnership with OCBC Bank in 1992. Since then, we have strengthened our partnership and continue to be a market leader in bancassurance as we develop new growth opportunities in this area, to deliver our quality solutions and customer service with convenience to OCBC customers.

Properties are an important part of the Great Eastern Life Assurance Co. Ltd, portfolio. We offer a selection of residential, commercial and retail units available for lease throughout Singapore. Visit here for more details.

* Figures updated as of 30 June 2025.

Our vision, mission and values

Our mission

To make life great by providing financial security, and promoting good health and meaningful relationships.

Our vision

To be the leading financial service provider in Asia, recognised for our excellence.

Our core values

Integrity
  • We maintain the highest standards of integrity.
  • We are committed to fair dealing as the basis of our business to safeguard customer interests.
  • We provide quality holistic financial planning.
Initiative
  • We strive for excellence in everything we do.
  • We are always customer-focused.
  • We aim to be proactive in our approach.
  • We improve, innovate and generate new ideas.
Involvement
  • We foster a strong sense of belonging for all stakeholders.
  • We provide a conducive environment to promote growth and development.
  • We adopt a team approach based upon respect and courtesy.
  • We are a responsible member of our community.

Our Story

The evolution of our lion

As Singapore’s trusted insurer, Great Eastern has been guiding generations with strength and purpose since 1908. From our humble beginnings, we have grown into one of Asia’s leading insurers, trusted by millions across the region. At the heart of our identity is our lion – a symbol of strength, ambition, and our unwavering commitment to help our customers Reach for Great.

Learn more

Find out more about our brand

Watch our manifesto video, learn about our drivers, and read about our campaigns and activation here

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  External Link Notification

This link will bring you to a third-party website which Great Eastern has no control ("3rd Party Website"). Any use of the 3rd Party Website will be subject to and any information you provide will be governed by the terms of the 3rd Party Website, including those relating to confidentiality, data privacy and security.

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