1. 2025 PREMIUM PAID AND ANNUAL STATEMENT are now available in e-Connect for download. Find out more here.

 

2. SCAM ALERT! Be cautious of scammers who are pretending to offer personal bank loan with insurance coverage protection with condition of premium payments to be paid prior to releasing the approved loan amount. Do not fall victim to the scam!

 

3. We encourage you to take precautions when giving out any confidential information over the Internet. You will not be asked to provide personal details online to access our product information.

 

4. Roadside Assistance Programme Update: Effective 1 September 2026, RSA Auto Network Sdn Bhd will be the new roadside assistance provider for Great Eastern Life Malaysia. Services include towing, roadside repairs, car replacement assistance, hotel accommodation arrangement, service centre referrals, and other related assistance services. Terms and conditions apply. 📞 24-Hour Customer Service Hotline: 03-4813 3519 

Turn Your Creativity into Impact with the GREAT GenAI Creative Video Challenge 2026.
Turn Your Creativity into Impact with the GREAT GenAI Creative Video Challenge 2026.
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The GREAT GenAI Video Creative Challenge

With Generative AI, turn your creativity into impact.

A platform for aspiring young creators to showcase innovative content generation with the power of AI tools.

Find Out More

Join to Win

Undergraduates

Aged below 28 years old

Challenge

Choose 1 life awareness topic to explore

Grand Finale

Top 10 Finalists to showcase their work

Submission Deadline: 28 October 2026, 11:59 PM

Join Now Join Now

About the Challenge

Generative AI is changing the way ideas are created, shared, and experienced.

The GREAT GenAI Video Creative Challenge invites Malaysian university undergraduates to transform creative ideas into compelling AI-generated video stories that spotlight the life awareness topics that matter most.

Whether you're studying multimedia, animation, creative media, marketing, mass communication, business or finance, this challenge is your opportunity to showcase your creativity, make an impact, and unlock new opportunities.

Great Ideas.

Great Creativity.

Great Impact.

Create

Transform ideas into AI-powered stories that bring creativity to life.

Showcase

Present your work to Great Eastern's leadership and beyond.
Connect

Network with GE professionals and industry leaders.
Grow

Build future-ready skills and unlock new career opportunities.

Why Participate

More than a challenge.

A launchpad for your creativity, your network and your career.

Grand Finale
Top 10 finalists will be invited to the Grand Finale at Menara Great Eastern to showcase their work to Great Eastern's management. University representatives and other students may also attend.
Recognition
National visibility for outstanding entries.
Networking
Meet industry leaders and fellow young innovators.

Who Can Join

Open to Every Kind of Young Talent

Open to Malaysian university undergraduates aged below 28 years old.

  • Undergraduates from Multimedia, Animation, Creative Media, Marketing, Mass Communication, Business, and Finance are especially encouraged to participate.
  • Participation is open to individuals or teams.

No advanced technical skills required.

This competition is open to all academic backgrounds. Bring your ideas — generative AI tools do the heavy lifting.

Life Awareness Topics to Select

Choose Your Challenge

Pick one of three life awareness topics to address in your video.

1. The Importance of Insurance Coverage
How can Generative AI help young Malaysians understand why insurance coverage matters and encourage them to plan ahead?
2. Retirement Preparation
How can Generative AI inspire early and consistent retirement planning among young Malaysians?
3. Estate Planning
How can Generative AI raise awareness of estate planning and its importance in protecting one's loved ones.

Challenge Journey

Your Path to the Grand Finale

Eight steps from idea to the big stage.

Ready to Enter

Submit Your Work

Win cash prizes, a university grant, and the chance to present your work to Great Eastern's leadership.

Video Submission Requirements
 
  • Upload your final video to Google Drive and submit the shareable Google Drive link
  • Set sharing access to "Anyone with the link can view"
  • Ensure the video is downloadable
  • Video must address ONE designated life awareness topic
  • Include participant name(s) and university name at the beginning of the video
  • File naming convention:

Name_University_TheGREATGenAIVideoCreative Challenge

  • Video duration: 3–5 minutes
  • Video submissions may be submitted in English, Bahasa Malaysia, or Mandarin

Terms and conditions apply.

Submit Here Submit Here

FAQ

Frequently Asked Questions

Everything you need to know before you submit your entry.

No registration is required. Simply submit your entry through the provided link and include your name and details.

Malaysian university undergraduates aged below 28 years old. Participation is open to individuals or teams.

Your video should be primarily created using generative AI tools. Light human editing (cuts, captions, audio mixing) is fine — full details will be confirmed in the official competition guide.

Yes, you may combine multiple AI tools. Please list every tool used in your AI Usage Declaration.

Both free and paid AI tools are allowed. Use whichever tools best bring your idea to life.

Participants retain ownership of their submitted work, subject to the official terms and conditions shared with entrants.

Entries should be created specifically for this challenge. Please check the official terms for details on previously published content.

Only use assets you have the rights to use, including royalty-free or AI-generated content. Unauthorised copyrighted material may lead to disqualification.

Shortlisted finalists will be contacted directly via the email address provided at submission.

No. Resubmissions are not allowed after a submission has been made. Please double-check all information, links, and supporting materials before submitting your entry.

Each participant or team may only submit ONE video submission addressing ONE selected life awareness topic.

  External Link Notification

This link will bring you to a third-party website which Great Eastern has no control ("3rd Party Website"). Any use of the 3rd Party Website will be subject to and any information you provide will be governed by the terms of the 3rd Party Website, including those relating to confidentiality, data privacy and security.

Proceed