Our vision, mission and values


For over a century, Great Eastern has been at the forefront of Asia’s insurance industry, recognised for our customer service excellence.

Firmly guided by our core values of integrity, initiative and involvement, Great Eastern has blazed new trails of excellence as we deliver a superior and differentiated customer proposition and strive to be the most trusted and admired insurance company in the region.

our mission our values


Our mission
To make life great by providing financial security, and promoting good health and meaningful relationships.

Our vision
To be the leading financial service provider in Asia, recognised for our excellence.

Our core values


  • We maintain the highest standards of integrity.
  • We are committed to fair dealing as the basis of our business to safeguard customer interests.
  • We provide quality holistic financial planning.


  • We strive for excellence in everything we do.
  • We are always customer-focused.
  • We aim to be proactive in our approach.
  • We improve, innovate and generate new ideas.


  • We foster a strong sense of belonging for all stakeholders.
  • We provide a conducive environment to promote growth and development.
  • We adopt a team approach based upon respect and courtesy.
  • We are a responsible member of our community.