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Engaging the community

As a market leader, Great Eastern is committed to be a good corporate citizen in the communities we operate in. Our community and corporate social responsibility efforts centre on our Live Great philosophy, where we champion healthy living and wellness. Our employees and distribution partners regularly volunteer their time, experience and expertise to organise activities and raise funds for the underprivileged.

“MAD for GOOD” with Great Eastern Cares and Kids@Work

Great Eastern Cares! 110 staff volunteers from Great Eastern and Lion Global Investors, with their children, embarked on a “MAD (Make A Difference) for GOOD” mission.

The staff volunteers and their children spent the morning making healthy muesli snacks which were subsequently sold in a one-hour speed sale, raising a total of $5,500 for AWWA Community Home.
They then hosted elderly beneficiaries from AWWA to an afternoon of rousing performances, carolling and fun activities, including art therapy in the form of tote bag painting.

Through the event, the volunteers and children brought some festive cheer to the elderly beneficiaries at AWWA and it was also a good opportunity for the children to learn how they can make a meaningful difference to others even at a young age.

2018 Great Eastern Women’s Run – 
Celebrating another Milestone of Healthier and Better Living
Over 14,500 women of all ages converged at the iconic Singapore Sports Hub for the Great Eastern Women’s Run on 14 October in celebration of their commitment to leading an active lifestyle.

GEWR, Southeast Asia’s largest all-women run, marked its 13th year in unifying women in health and fitness and continued to garner awards, the latest being the Gold Award for Excellence in Sports Marketing. Participants enjoyed a picturesque run as the new routes took them through some of Singapore’s most iconic landmarks, and saw them finished in style at the National Stadium.

Joined by Guest-of-Honour Ms Grace Fu, Minister for Culture, Community and Youth, thousands of enthusiastic runners lined the streets of Nicoll Highway as they embarked on their quest to break their personal bests and reach their fitness goals. The event was also graced by Mr Lim Biow Chuan, Member of Parliament (Mountbatten) and Deputy Speaker of Parliament, as well as Great Eastern top management helmed by Group Chief Executive Officer Mr Khor Hock Seng.


The Elite Open category was won by Kasumi Yoshida from Japan. In second place was Namjilsuren Semjid from Mongolia, followed by Zhang Meixia from China.

To mark Great Eastern’s 110th anniversary, the ‘110-Metre Sprint’ was introduced to provide an added dimension to GEWR, and attracted great interest from schools. Catered to runners who preferred short distances, it was the first time a mass running event in Singapore organised a sprint category for those age 13 and above.


Participants were treated to post-race massages, a powder room to freshen up in and unique photo booths for Instagrammable photo opportunities! There were exciting treats in store for the little ones, including bouncy castles, sculpted balloons, face painting and a colourful My Little Pony Garden.

The event raised $51,500 in support of two women-related causes -- Breast Cancer Foundation and Women’s Health Research and Education Fund. Participants chipped in by customising their race bibs and t-shirts, as well as bought colourful tutus in support of the causes.


Mr Keith Chia, Great Eastern's Head of Group Brand and Marketing, commented, “Our brand purpose as a LIFE company is to help empower the community to live healthier and better and this starts with our employees. Together with the 14,500 participants this year, 900 of our staff and financial representatives participated, a record number.

The Run has grown from strength to strength and we are pleased that so many women have embraced the importance of a healthy lifestyle. They are excellent ambassadors of our LIVE GREAT motto, championing healthier living to their family and friends.”


Great Eastern General Charity Car Wash and CARnival

Some 170 volunteers from Great Eastern, comprising top management, staff and distribution representatives, rolled up their sleeves and raised $68,950 for the Straits Times School Pocket Money Fund (STSPMF).


The Great Eastern Charity Car Wash and CARnival is one of the CSR initiatives under Great Eastern Cares and was held in celebration of the first anniversary of the rebranding of Great Eastern General Insurance and Great Eastern’s 110th anniversary.

The charity car wash was helmed by Great Eastern Group CEO Khor Hock Seng who, together with Jimmy Tong, Managing Director of General and Group Insurance, Great Eastern General Insurance, as well as volunteers, were kept busy washing a constant stream of cars from the many supporters who purchased car wash packages.

In line with Great Eastern’s commitment to care for the environment, it partnered with EWash to provide waterless environmentally-friendly car washes which saved a massive 95% of water compared to a normal car wash.


Great Eastern also hosted 130 beneficiaries from STSPMF and their family members at the Charity CARnival, where they enjoyed exciting games and were treated to a magic show performance, face painting and other activities, as well as ice-cream.

Commented Jimmy Tong, “As we celebrate the first anniversary of the rebranding of Great Eastern General Insurance, we wanted to mark the occasion by doing something meaningful for the community.

People know us for our insurance products. Be it for business, home, travel, car, fundamental to all the solutions we provide, Great Eastern General Insurance is all about protecting lifestyles and those we care about.

The Straits Times School Pocket Money Fund deserves our strong support and we are delighted to raise much needed funds to help needy students from low income families supported by the Fund.

It’s a great turnout of our staff and agent volunteers, partners and supporters, all coming together to make a difference.”


Launch of Great Eastern Cares

In celebration of our 110th anniversary this year, Great Eastern launched Great Eastern Cares on 31 March 2018 in the presence of President Halimah Yacob, Minister Grace Fu and a 19,000-strong crowd at the National Stadium.


Great Eastern Cares will lend greater focus to the company’s CSR efforts and programmes to promote active volunteerism and caring for the community among our 3,800 staff and 23,000-strong agency force across the Group.

The 2018 Great Eastern Community Shield event was the first of a series of major CSR initiatives lined up for this year. We raised $169,085 from our corporate partners, staff and agency force for the Straits Times School Pocket Money Fund (STSPMF) which supports 14,000 needy school children.


To symbolically launch Great Eastern Cares, some 450 from the Great Eastern family, business partners, beneficiaries and members from community football clubs came together to form a “community 110” formation at the National Stadium amidst rousing cheers from the crowd. 

Great Eastern volunteers befriended and hosted over 300 beneficiaries and family members to an exciting afternoon at the GREAT 110 Football Fiesta. The highlight was the GREAT 110 Kids Football Tournament where 110 children, including the beneficiaries, had a great time in the friendly competition. They were treated to a thrilling match later that evening between Albirex Niigata FC and Tampines Rovers FC who competed for the Great Eastern Community Shield.
Image of Kids Playing With mascot

Helping the young and elderly Live Great

In 2017, S$232,894 was raised for our ChildrenCare and GoldenCare beneficiaries – MINDS Fernvale Gardens School for children with special needs and AWWA Community Home for Senior Citizens. The funds support various sports and wellness programmes for the children and active ageing for the needy elderly.
People with Great Eastern Outfits - Engaging Community

Living great though sports

In 2017, we introduced the GEWR mobile app which participants used to do their bit for charity by clocking their klicks. Great Eastern donated S$50 for every 1,000km collectively clocked. Through various other platforms, including Don A Tutu For A Cause, a total of S$57,662 was raised to support two meaningful causes – The Breast Cancer Foundation and The Women’s Health Research and Education Fund.

Engaging in sports plays an important role in promoting health and wellness among children, as well as supports their social development. Annually, we leverage our partnership with the Football Association of Singapore and the Singapore Premier League to organise football clinics for children from low income families where they learn teamwork, perseverance and football skills.

Empowerment through education

We believe that education is key to building a better future. 

In 2017, we contributed S$50,000 to the Nanyang Technological University Sports and Recreation Centre in support of the development of sportsmen and sportswomen of the future. In 2016, we launched the Great Eastern Life Assurance Bursary to provide financial assistance to deserving students from the Nanyang Technological University. As part of our efforts to support education, we contributed S$50,000 to the Lee Kuan Yew Education Fund in 2015.

Other community initiatives

To mark Great Eastern turning 109 in 2017, 109 employees and distribution representatives planted 50 endangered local native trees at East Coast Park as a contribution to the country’s greening efforts towards a sustainable environment.
Great Eastern Team in Engaging community

During the year, we collaborated with OCBC Bank to host 250 beneficiaries at the Great Egg Cookout Carnival and also co-hosted over 300 beneficiaries with OCBC Bank at the Sports Hub Community Play Day. Volunteers assisted and cheered on the beneficiaries as they tried their hands at various sports activities and fun challenges.
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Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd
Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd