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Engaging the community


As the Life Company, Great Eastern aims to be a good corporate citizen in the communities where we operate. We take pride in living our values of Initiative, Integrity and Involvement and support meaningful social and charitable causes through our corporate employees and financial representatives.

Through Great Eastern Cares launched in March 2018, our corporate social responsibility efforts centre around helping the underprivileged across different life stages ranging from children and youth, to seniors to low-income families and other disadvantaged communities. We do this through fundraising, corporate giving and through volunteering our time and expertise. We also focus on bringing to life our Live Great philosophy, where we champion healthy living and wellness.

COVID-19 Community Efforts

With the COVID-19 outbreak escalating into a global pandemic since January 2020, many have been impacted by the situation and struggle with their daily needs, especially the low income and vulnerable groups. In Singapore, we put together a $1 million COVID-19 Customer Care Fund to help our customers affected, and also contributed $200,000 to the Community Chest’s Courage Fund to support vulnerable individuals and groups such as patients, healthcare workers and people impacted.

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COVID-19 customer care fund
In May 2020, our employees, financial representatives and senior management through the Great Eastern Cares Community Fund will raise funds to bring relief to the beneficiaries supported by AWWA, Care Corner Singapore Ltd and New Hope Community Services to provide critical and essential services to the vulnerable such as hot meals, food supplies, medicine, hardship subsidies for individuals and families in need, and providing shelter for the displaced, among others to help alleviate the impact of COVID-19 on them and their families. To demonstrate solidarity to our frontline healthcare workers for their hard work and sacrifices amid the COVID-19 outbreak, our financial representatives also sent 1,900 bottles of cold pressed juices to Singapore General Hospital and Tan Tock Seng Hospital to encourage the healthcare workers.
Juices for healthcare workers

Engaging our Seniors

In 2019, 110 employee volunteers together with their children hosted 40 elderly residents from the AWWA Community Home for Senior Citizens to a Christmas lunch, games and carol performances. Highlights of the event included craft activities, sumptuous lunch buffet, booth games and a festive Christmas carolling performance by staff carolers from Great Eastern, OCBC Bank, Bank of Singapore and OCBC Securities.

AWWA seniors
In 2018, 110 employee volunteers from Great Eastern and Lion Global Investors, with their children, embarked on a “MAD (Make A Difference) for GOOD” mission. Our employee volunteers and their children spent the morning making and selling healthy muesli snacks which raised a total of $5,500 for AWWA Community Home. They then hosted elderly beneficiaries from AWWA to an afternoon of rousing performances, carolling and fun activities, including art therapy in the form of tote bag painting.
AWWA Community Home

Our employee and financial representatives have also taken time off from their busy work schedules to make cash donations and sponsored and self-packed daily essentials for low-income elderly residents and families to mark festive seasons or during times of need, as part of their own staff initiatives.

Children and youth from low-income families

In July 2018, some 170 volunteers from Great Eastern, comprising senior management, employees and financial representatives, rolled up their sleeves and raised $68,950 for the Straits Times School Pocket Money Fund (STSPMF) at the Great Eastern Charity Car Wash and CARnival. The charity car wash was held in celebration of the first anniversary of the rebranding of Great Eastern General Insurance and Great Eastern’s 110th anniversary.

In line with our commitment to care for the environment, we partnered with EWash to provide waterless environmentally-friendly car washes which saved a massive 95% of water compared to a normal car wash. We also hosted 130 beneficiaries from STSPMF and their family members at the Charity CARnival, where they enjoyed exciting games and were treated to a magic show performance, face painting and other activities, as well as ice-cream.

Charity Car Wash
Charity Car Wash
In March 2018, we raised $169,085 from our corporate partners, employees and financial representatives for STSPMF through the Great Eastern Community Shield match at the National Stadium. Great Eastern volunteers befriended and hosted STSPMF beneficiaries to the 110 Football Fiesta, with the highlight being the GREAT 110 Kids Football Tournament where 110 children and beneficiaries took part in friendly matches.

Great Eastern Community Shield
Kids Football Tournament

In 2019 and 2018, employees and financial representatives cumulatively raised close to $86,000 for STSPMF through raffle draw events organised by Great Eastern’s Group Marketing department held during the festive season.

ChildrenCare and GoldenCare programmes

Great Eastern’s ChildrenCare and GoldenCare are community programmes which empower children with special needs to reach their full potential and to enable the elderly to age gracefully with dignity respectively.

In 2018, we raised $225,301 for our ChildrenCare and GoldenCare beneficiaries – MINDS Fernvale Gardens School for children with special needs and AWWA Community Home for Senior Citizens ­– as part of our Door-to-Door donation programme in support of The Community Chest, while in 2019 we raised $54,000 for the abovementioned ChildrenCare and GoldenCare beneficiaries.

Reaching out to the community

To mark the opening of our customer service centre and agency office at Paya Lebar, we hosted our first blood donation drive in partnership with the Singapore Red Cross in September 2019. The event was supported by employees, financial representatives, customers and members of the public. A total of 88 units of blood was collected. 

Blood donation drive

Championing healthy living and wellness

We also sponsored events that are focused on encouraging better health and wellness among the community such as our signature Great Eastern Women’s Run which saw its 14th edition in 2019 and attracted 13,000 runners.

Great Eastern Women's Run

Caring for the Environment

In 2017, our senior management and staff planted 50 endangered local native trees at East Coast Park as our contribution to Singapore’s greening efforts towards a sustainable natural environment.

tree planting
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Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd
Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd