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“MAD for GOOD” with Great Eastern Cares and Kids@Work
Great Eastern Cares! 110 staff volunteers from Great Eastern and Lion Global Investors, with their children, embarked on a “MAD (Make A Difference) for GOOD” mission.
GEWR, Southeast Asia’s largest all-women run, marked its 13th year in unifying women in health and fitness and continued to garner awards, the latest being the Gold Award for Excellence in Sports Marketing. Participants enjoyed a picturesque run as the new routes took them through some of Singapore’s most iconic landmarks, and saw them finished in style at the National Stadium.
Joined by Guest-of-Honour Ms Grace Fu, Minister for Culture, Community and Youth, thousands of enthusiastic runners lined the streets of Nicoll Highway as they embarked on their quest to break their personal bests and reach their fitness goals. The event was also graced by Mr Lim Biow Chuan, Member of Parliament (Mountbatten) and Deputy Speaker of Parliament, as well as Great Eastern top management helmed by Group Chief Executive Officer Mr Khor Hock Seng.
The Elite Open category was won by Kasumi Yoshida from Japan. In second place was Namjilsuren Semjid from Mongolia, followed by Zhang Meixia from China.
To mark Great Eastern’s 110th anniversary, the ‘110-Metre Sprint’ was introduced to provide an added dimension to GEWR, and attracted great interest from schools. Catered to runners who preferred short distances, it was the first time a mass running event in Singapore organised a sprint category for those age 13 and above.
Participants were treated to post-race massages, a powder room to freshen up in and unique photo booths for Instagrammable photo opportunities! There were exciting treats in store for the little ones, including bouncy castles, sculpted balloons, face painting and a colourful My Little Pony Garden.
The event raised $51,500 in support of two women-related causes -- Breast Cancer Foundation and Women’s Health Research and Education Fund. Participants chipped in by customising their race bibs and t-shirts, as well as bought colourful tutus in support of the causes.
Mr Keith Chia, Great Eastern's Head of Group Brand and Marketing, commented, “Our brand purpose as a LIFE company is to help empower the community to live healthier and better and this starts with our employees. Together with the 14,500 participants this year, 900 of our staff and financial representatives participated, a record number.
The Run has grown from strength to strength and we are pleased that so many women have embraced the importance of a healthy lifestyle. They are excellent ambassadors of our LIVE GREAT motto, championing healthier living to their family and friends.”
Great Eastern General Charity Car Wash and CARnival
Some 170 volunteers from Great Eastern, comprising top management, staff and distribution representatives, rolled up their sleeves and raised $68,950 for the Straits Times School Pocket Money Fund (STSPMF).
The charity car wash was helmed by Great Eastern Group CEO Khor Hock Seng who, together with Jimmy Tong, Managing Director of General and Group Insurance, Great Eastern General Insurance, as well as volunteers, were kept busy washing a constant stream of cars from the many supporters who purchased car wash packages.
In line with Great Eastern’s commitment to care for the environment, it partnered with EWash to provide waterless environmentally-friendly car washes which saved a massive 95% of water compared to a normal car wash.
Commented Jimmy Tong, “As we celebrate the first anniversary of the rebranding of Great Eastern General Insurance, we wanted to mark the occasion by doing something meaningful for the community.
People know us for our insurance products. Be it for business, home, travel, car, fundamental to all the solutions we provide, Great Eastern General Insurance is all about protecting lifestyles and those we care about.
The Straits Times School Pocket Money Fund deserves our strong support and we are delighted to raise much needed funds to help needy students from low income families supported by the Fund.
It’s a great turnout of our staff and agent volunteers, partners and supporters, all coming together to make a difference.”
Launch of Great Eastern Cares
In celebration of our 110th anniversary this year, Great Eastern launched Great Eastern Cares on 31 March 2018 in the presence of President Halimah Yacob, Minister Grace Fu and a 19,000-strong crowd at the National Stadium.
Great Eastern Cares will lend greater focus to the company’s CSR efforts and programmes to promote active volunteerism and caring for the community among our 3,800 staff and 23,000-strong agency force across the Group.
The 2018 Great Eastern Community Shield event was the first of a series of major CSR initiatives lined up for this year. We raised $169,085 from our corporate partners, staff and agency force for the Straits Times School Pocket Money Fund (STSPMF) which supports 14,000 needy school children.