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As the Life Company, Great Eastern aims to be a good corporate citizen in the communities where we operate. We take pride in living our values of Initiative, Integrity and Involvement and support meaningful social and charitable causes through our corporate employees and financial representatives.
Through Great Eastern Cares launched in March 2018, our corporate social responsibility efforts centre around helping the underprivileged across different life stages ranging from children and youth, to seniors to low-income families and other disadvantaged communities. We do this through fundraising, corporate giving and through volunteering our time and expertise. We also focus on bringing to life our Live Great philosophy, where we champion healthy living and wellness.
COVID-19 Community Efforts
With the COVID-19 outbreak escalating into a global pandemic since January 2020, many have been impacted by the situation and struggle with their daily needs, especially the low income and vulnerable groups. In Singapore, we put together a $1 million COVID-19 Customer Care Fund to help our customers affected, and also contributed $200,000 to the Community Chest’s Courage Fund to support vulnerable individuals and groups such as patients, healthcare workers and people impacted.
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Engaging our Seniors
In 2019, 110 employee volunteers together with their children hosted 40 elderly residents from the AWWA Community Home for Senior Citizens to a Christmas lunch, games and carol performances. Highlights of the event included craft activities, sumptuous lunch buffet, booth games and a festive Christmas carolling performance by staff carolers from Great Eastern, OCBC Bank, Bank of Singapore and OCBC Securities.
Our employee and financial representatives have also taken time off from their busy work schedules to make cash donations and sponsored and self-packed daily essentials for low-income elderly residents and families to mark festive seasons or during times of need, as part of their own staff initiatives.
Children and youth from low-income families
In July 2018, some 170 volunteers from Great Eastern, comprising senior management, employees and financial representatives, rolled up their sleeves and raised $68,950 for the Straits Times School Pocket Money Fund (STSPMF) at the Great Eastern Charity Car Wash and CARnival. The charity car wash was held in celebration of the first anniversary of the rebranding of Great Eastern General Insurance and Great Eastern’s 110th anniversary.
In line with our commitment to care for the environment, we partnered with EWash to provide waterless environmentally-friendly car washes which saved a massive 95% of water compared to a normal car wash. We also hosted 130 beneficiaries from STSPMF and their family members at the Charity CARnival, where they enjoyed exciting games and were treated to a magic show performance, face painting and other activities, as well as ice-cream.
In 2019 and 2018, employees and financial representatives cumulatively raised close to $86,000 for STSPMF through raffle draw events organised by Great Eastern’s Group Marketing department held during the festive season.
ChildrenCare and GoldenCare programmes
Great Eastern’s ChildrenCare and GoldenCare are community programmes which empower children with special needs to reach their full potential and to enable the elderly to age gracefully with dignity respectively.
In 2018, we raised $225,301 for our ChildrenCare and GoldenCare beneficiaries – MINDS Fernvale Gardens School for children with special needs and AWWA Community Home for Senior Citizens – as part of our Door-to-Door donation programme in support of The Community Chest, while in 2019 we raised $54,000 for the abovementioned ChildrenCare and GoldenCare beneficiaries.
Reaching out to the community
To mark the opening of our customer service centre and agency office at Paya Lebar, we hosted our first blood donation drive in partnership with the Singapore Red Cross in September 2019. The event was supported by employees, financial representatives, customers and members of the public. A total of 88 units of blood was collected.
Championing healthy living and wellness
We also sponsored events that are focused on encouraging better health and wellness among the community such as our signature Great Eastern Women’s Run which saw its 14th edition in 2019 and attracted 13,000 runners.
Caring for the Environment
In 2017, our senior management and staff planted 50 endangered local native trees at East Coast Park as our contribution to Singapore’s greening efforts towards a sustainable natural environment.