Engaging the community

In 2025, our employees and financial representatives contributed 19,000 volunteering hours and engaged more than 42,000 individuals through over 250 activities.

Making Insurance Accessible Across Demographics

In Malaysia and Singapore, we participate in government schemes — often as a trusted sole provider and administrator — to serve the wider public.

Takaful protection for the B40

As the appointed sole administrator of mySalam, Malaysia’s national health protection scheme, we help eligible B40 individuals access essential Takaful coverage that eases the financial burden of hospitalisation and critical illness. Through our 142 kiosks at government hospitals and outreach programmes to the B40 community, we increase awareness and understanding of how they can benefit from Takaful protection.

In 2025, we conducted our first outreach to Pulau Bum Bum, an island in Sabah, to help the residents access healthcare information, financial education, and community support.

Affordable term life insurance coverage till 65

As the sole provider of the Dependents’ Protection Scheme for the Singapore government, we bring protection and peace of mind to individuals and families by providing affordable term life insurance, with the flexibility to increase their coverage by up to SGD300,000. As of December 2025, there are over two million policyholders with total coverage sum assured at close to SGD150 billion.

Insurance for children with special needs

In Singapore, we have the Great Eastern Cares Term Plan in partnership with the Special Needs Trust Company for parents who have children with special needs. This plan, as the first-in-market insurance solution addressing this underserved group, has enabled parents to make adequate provisions for their child’s long-term care in their absence. We also have a team of dedicated financial representatives who support the application process as part of volunteerism. To date, over 100 families have taken up the Great Eastern Cares Term Plan.

Improving Financial Literacy through Outreach

Our financial literacy activities equip children, youths, and seniors with practical, age-appropriate knowledge to make confident and informed financial decisions. These sessions are delivered with the support of our employees and financial representatives, who volunteer their time and expertise to ensure each activity is engaging, accessible, and meaningful for participants.

Financial education through fun and play

MySalam, together with the Financial Education Network, made history with a 24-hour non-stop financial literacy initiative on TikTok LIVE. This digital engagement was recognised by the Malaysia Book of Records as the ‘Longest Non Stop Financial Literacy Livestream in Malaysia’, receiving over 3.2 million likes, 12 thousand comments, and more than 17 thousand visitors in just 24 hours. The 24-hour duration was strategically chosen to maximise its outreach to wider community segments, from youths to seniors and day workers to night-shifters, affirming financial literacy as a necessity. BijakWang Challenge 2025, another financial literacy initiative by mySalam, set a record with 4,891 participants joining the largest financial literacy quiz within a single hour through TikTok LIVE and the Kahoot! interactive quiz platform. This real-time live quiz targeted youth, university students and the public. MySalam has also established the BijakWang Community on WhatsApp, which now has gathered over 2,000 members, as a channel for sharing financial information.

In Singapore, we launched the Great FinChamp, a free online game for children to understand budgeting, risk management and insurance in a fun and interactive manner by simulating a six-year school journey. The localised edition in Indonesia takes the form of a physical board game that encourages children to make financial decisions through everyday scenarios that mirror real-life experiences.

Customised and partner programmes

We continue to partner SOS Children’s Villages in Indonesia to launch the GREAT FUNancial Holiday Class, aimed at addressing the growing influence of FOMO (fear of missing out) on young people’s spending habits. Across four sessions, participants explored key topics that covered budgeting, protection, investment and digital finance. Customised talks on the importance of insurance and protection were held for the Jakarta Backpacker Community, while how to manage one’s first paycheck remained a hot topic for university students. An online financial segment themed Financial Fitness Class: Quarter Life Crisis – Lost, Stuck, Burnout held in partnership with OCBC Indonesia, drew over 800 participants. Additional efforts in financial education include co-running school programmes targeting youths with partners such as the Financial Industry Collective Outreach in Malaysia and Junior Achievement in Singapore.

Empowering citizens with pre-planning

As the first insurer to support the national pre planning campaign, Great Eastern provides complimentary certification sessions through our Great Legacy programme. Since 2024, we have mobilised over 1,400 financial representatives who have been specially trained as programme ambassadors to support Singaporeans with their Lasting Power of Attorney (LPA) and Advance Medical Directive (AMD) applications. By promoting the importance of LPA and AMD, Great Eastern integrates these crucial legal tools into the broader context of responsible financial planning. This is especially pertinent for senior citizens.

Enhancing Quality of Lives for Communities

Enabling healthier lifestyles with Great Eastern Women’s Run 2025

Our annual Great Eastern Women’s Run in Singapore is an ongoing celebration of female empowerment and female potential as well as the only race in Singapore championing female wellness and camaraderie. Besides enabling healthier lifestyles for over 12,000 women who participated and raising SGD305,000 for Daughters Of Tomorrow (DOT) and Singapore Cancer Society through the 2025 edition, we also introduced a new competitive 10km team category exclusively for tertiary students to spotlight and nurture young female running talent.

Enabling better standards of living with OCBC Society 2025

OCBC Society 2025 focused its efforts on Tamansari Village in Sumedang, Indonesia, providing 1,325 households and close to 4,000 residents with uninterrupted access to clean water and sanitation. This was achieved through the construction of water catchment tanks, a new piping system, communal toilets, and 29 solar-powered streetlights, as well as refreshed health posts and water stations. Beyond infrastructure, the community empowerment programme also laid the foundation for training in financial literacy, agriculture, nutrition, and hygiene, alongside programmes to support sustainable local enterprises.

Sustained service and skill-based volunteering

In the third edition of Project V, a national-level corporate volunteering project in Singapore, we carried out regular monthly sessions with Lions Befrienders over six months. These included door-to-door visits in Tampines and celebratory gatherings for the seniors during Mid-Autumn, Christmas, and Lunar New Year. This is a continuation from our 2024 participation during which we engaged the seniors of Lions Befrienders in Ghim Moh.

After facilitating a seven-week programme on advanced workplace literacy for DOT in 2024, we were trainers and facilitators in 2025 for a five-week programme on basic digital workplace literacy to equip DOT women with IT competency in Singapore, building their foundation in essential digital communications skills as well as their confidence and employability.

Paving the Way for A Greener Future

Producing upcycled items from plastic waste

Our award-winning green initiative, GETB (Great Eastern Takaful Berhad) Upcycling Project, remains the first and only dedicated programme by a Takaful provider to raise awareness of plastic pollution through an upcycling machine that produces upcycled items from used plastics. Since 2024, we have added a financial literacy component to our school outreach so that we can instil environmental consciousness while building financial literacy among students in Malaysia. In 2025, our school outreach covered Kedah, Pahang, Johor, Perlis and Kuala Lumpur — engaging thousands of students in meaningful learning experiences. For the first time, students from a special education school, SK Pendidikan Khas Jalan Peel, participated in this learning journey.

Fundraising with race collectibles from Great Eastern Women’s Run Banners

Since 2023, we have repurposed Great Eastern Women’s Run event banners into bags and pouches as an additional means of fundraising, with all proceeds going to Daughters Of Tomorrow and Singapore Cancer Society.

Eco volunteering

We marked World Cleanup Day (20 September 2025) and Zero Emission Day (21 September 2025) in Indonesia with the Great Plogging Day. Over 100 employees and financial representatives plogged over a 4.6km route during Car Free Day on Sudirman Street, Jakarta, and successfully collected over 150 kg of trash — including plastics, styrofoam and paper — in under two hours. They were then recycled sustainably in partnership with Rekosistem, a climate-tech company that enables circular economy implementation in the waste supply chain.

In support of the preservation of coastal ecosystems to help combat climate change, we also contributed to the planting of mangrove seedlings in Indonesia.