Engaging the community
Under our Great Eastern Cares corporate social responsibility (CSR) programme, we aim to be a Great force for good and help communities Reach for A Greater Tomorrow. Our resources are prioritised towards four areas: making insurance accessible, improving financial literacy, enhancing quality of lives and protecting the environment.
In 2024, our employees and financial representatives contributed close to 16,000 volunteering hours and engaged nearly 40,000 individuals through 200+ activities. Our efforts in advocating and doing good were recognised with regional awards, including National Volunteer and Philanthropy Centre’s highest tier national award in Singapore, Champion of Good.
Let’s embark on more acts of kindness and compassion for an inclusive society. Looking for like-minded partners to collaborate on CSR projects? Our focus is on improving both financial literacy and quality of lives with a strong emphasis on volunteerism. Write to us at: Corpcomms-sg@greateasternlife.com.
Making Insurance Accessible Across Demographics
In Malaysia and Singapore, we are a trusted provider and administrator of government schemes and a steadfast partner in nation-building efforts.
Takaful protection for the B40
As the appointed sole administrator of mySalam, a national health protection scheme, we provide Takaful protection in Malaysia to the eligible lower income segment to ease their financial burden for hospitalisation and critical illness while enabling better access to healthcare and treatment. We also raise awareness of how the B40 community segment can leverage Takaful protection through education and publicity.
As of December 2024, we have administered nearly two million claims under mySalam, benefiting over 1.35 million recipients with a payout totalling over RM1.1 billion. We have 143 kiosks at government hospitals for community assistance and outreach.
Affordable term life insurance coverage till 65
As the sole provider of the Dependents’ Protection Scheme (DPS) for the Singapore government, we bring peace of mind and security to individuals and families by providing affordable term life insurance, with the value-add option for DPS customers to increase their coverage by up to SGD300,000. As of December 2024, there are over two million policyholders with total coverage sum assured of SGD146 billion.
Insurance for children with special needs
In Singapore, we also have the Great Eastern Cares Term Plan in partnership with Special Needs Trust Company for parents who have children with special needs. This plan, a first-ofits-kind insurance policy since 2021 and continues to be the only insurance solution addressing this underserved group, has enabled parents to make adequate provisions for their child’s long-term care in their absence. Since March 2024, we have a team of dedicated financial representatives to engage families and support them in the application process as part of volunteerism. To date, over 70 families have taken up the Great Eastern Cares Term Plan.
Improving Financial Literacy Through Outreach
Great Eastern has been holding complimentary talks and workshops facilitated by our financial representatives on effective budgeting, money management and financial planning. The intent is to build good financial habits and savviness among different groups and strengthen one’s financial health at each life stage.
Engaging youths and families on financial planning
In Indonesia, customised talks on the importance of insurance and protection were held for the Jakarta Backpacker Community, with five other talks for young people and families from SOS Children’s Villages that progressively covered basic financial literacy, financial health measurement, digital finance and smart investing. We also held a financial literacy workshop on money management for junior high school students at SMP Muhammadiyah PK Kottabarat Surakarta.
In Singapore, we worked with Daughters Of Tomorrow, Trampolene and Bettr Academy to raise financial awareness among their members, especially on how the CPF (Central Provident Fund) savings can be optimised for housing, healthcare and retirement.
Additional efforts in financial education include co-running programmes targeting school children with partners such as FINCO (Financial Industry Collective Outreach) in Malaysia and Junior Achievement in Singapore.
Empowering citizens with pre-planning
Great Eastern tapped on its network of partners and financial representatives to assist close to 3,000 individuals in making their Lasting Power of Attorney (LPA) and Advance Medical Directive (AMD) applications in a national preplanning campaign. By promoting the importance of LPA and AMD, Great Eastern integrates these crucial legal tools into the broader context of responsible financial planning. This is especially pertinent for senior citizens.
Enhancing Quality Of Lives For Communities
Enabling healthier lifestyles with Great Eastern Women’s Run 2024
With 12,000+ ladies participating in the 18th edition of our Great Eastern Women’s Run, our annual race is an ongoing celebration of female empowerment and female potential as well as the only race in Singapore championing female wellness and camaraderie. A record $388,000 was fundraised for Daughters Of Tomorrow (DOT) and Singapore Cancer Society through the run by our employees, financial representatives as well as corporate partners. We also befriended the DOT women by participating in an art-making session together to commemorate International Women’s Day, reflecting its 2024 #InspireInclusion theme.
Enabling better standards of living with OCBC Society 2024
We participated in OCBC Society 2024, a community service project initiated by OCBC to improve the rural living conditions for the residents of Sirnajaya Village, West Bandung in Indonesia.
Sustained service and skill-based volunteering
We carried out monthly regular volunteering with Lions Befrienders over a six-month duration: once every month, from making door-to-door visits to six residential blocks in Ghim Moh and organising two void deck parties for the seniors. This volunteering is part of Project V, the second edition of a national level corporate volunteering project in Singapore. We were trainers and facilitators for a seven-week programme on digital workplace literacy to equip DOT women with workplace IT competency in Singapore, improving their digital communications while building their confidence and employability.
Paving The Way For A Greener Future
We added a financial component to our award-winning green initiative, GETB (Great Eastern Takaful Berhad) Upcycling Project, so that for our school outreach, we can concurrently elevate environmental consciousness and build financial literacy among students in Malaysia. As part of this initiative, we organised GREAT KITARecycle Challenge 2024 from June to November in collaboration with SWM Environment for over 60 schools in Melaka and Negeri Sembilan, and collected 107,239kg of recyclables.
In Singapore, we have trained our inaugural class of upcycling champions comprising 16 employees and four financial representatives, having invested in the same machine for future outreach.
Eco volunteering and fundraising
Within Malaysia, we also volunteered regularly with The Lost Food Project to minimise food waste, sorting surplus fresh produce and repacking food items for distribution to underprivileged communities. In Indonesia, we contributed to the planting of over 300 mangrove seedlings in support of the preservation of coastal ecosystems to help combat climate change. In Singapore, we launched our first artisan batch of bags and pouches upcycled from Great Eastern Women’s Run 2023 banners for fundraising.
