Great Eastern Financial Advisers obtains approval to offer advisory on securities and structured deposits to accredited investors
Accredited investors can now access an expanded suite of investment solutions directly through Great Eastern Financial Advisers, experiencing a truly seamless and full-service wealth planning journey.
Singapore, 30 Jun 2026 –Great Eastern Financial Advisers, a wholly owned subsidiary of Great Eastern Holdings Limited, today announced a milestone expansion of its wealth advisory capabilities.
Leveraging Bank of Singapore’s platform for financial intermediaries, Great Eastern Financial Advisers, supported by its dedicated in-house advisory team, may now advise on securities and structured products. This development further strengthens the firm’s integrated wealth planning and investment offerings and marks another milestone in the collaboration between Great Eastern and Bank of Singapore to grow Great Eastern’s services to high-net-worth clients.
Accredited investors may benefit from a cohesively tailored wealth planning journey that eliminates the friction of traditional referral models across insurance, investment, and bespoke wealth solutions.
This follows the launch of Great Eastern Private in March, a business proposition of Great Eastern created to serve HNW individuals and their families. Clients can enjoy bespoke wealth planning services at the newly established Hewton Fair Suite, an exclusive space within the Great Eastern Centre designed for serving HNW clients. It features an on-site medical suite, where bilingual doctors provide same-day health assessments, alongside access to Healthy Longevity and Medi-wellness services.
Greg Hingston, Group Chief Executive Officer, Great Eastern, and Chairman of Great Eastern Financial Advisers said: “Great Eastern Financial Advisers is Singapore’s largest financial advisory firm. The expansion marks a milestone in the advancement of our capabilities to provide end-to-end, best-of-breed Whole of Wealth solutions and experience. Great Eastern Financial Advisers have built 15 years of trust with their customers, and we remain committed to raising advisory standards.”
Jesslyn Tan, Chief Executive Officer, Great Eastern Financial Advisers, said: “We continue to strengthen the capabilities of our advisory force. This expanded licensing signals to customers that our advisers are equipped with broader financial competencies that complement their strong insurance foundations.”
About Great Eastern
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$122 billion in assets and more than 16 million policyholders, including 11.7 million from government schemes, it provides insurance solutions to customers through multiple distribution channels – a tied agency force, bancassurance, direct digital, digital partnerships and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength ratings of "AA" by Fitch Ratings and "AA-" by S&P Global Ratings, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
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For more information, please contact:
Eunice Ong / Malvin Chua
Group Corporate Communications and CSR
Email: Corpcomms-sg@greateasternlife.com
Krittika Venkatesh / Sim Bao Zi
Edelman Singapore
Email: greateastern@edelman.com