With 6 in 7 Singaporeans yet to make a Lasting Power of Attorney, Great Eastern deepens multi-year push for family resilience
Great Eastern accelerates efforts to close the family resilience and continuity gap with its inaugural Retirement and Legacy Planning Fair which aims to facilitate additional LPA certifications
Singapore, 21 July 2026 – Without a Lasting Power of Attorney (LPA), a family facing a loved one’s sudden loss of mental capacity may find itself without any legal authority to act – with no one formally empowered to make decisions on their behalf – a gap that can turn a medical emergency into something bigger.
As of February 2026, 6 in 7 Singaporeans have not made an LPA1; this is a family resilience and continuity gap Great Eastern has been working to close since 2024. To accelerate efforts, Great Eastern today announced that it will facilitate additional LPA certifications at its upcoming Retirement and Legacy Planning Fair, a fair that promotes understanding across retirement and healthcare planning to active ageing, caregiving support and legacy preparation. The initiative extends a multi-year commitment that has seen Great Eastern invest close to S$750,000 to-date in support of Singapore’s broader efforts to encourage pre-planning and strengthen family resilience.
This commitment builds on the ongoing Great Legacy programme, through which Great Eastern has facilitated more 7,000 LPA certifications through 100 complimentary certification clinics since 2024. About 40 per cent of individuals who completed their LPA registrations through these clinics were below the age of 50, reflecting a shift in mindsets and the recognition that legacy planning is relevant across all life stages, and not only later in life.
At its core, an LPA allows individuals to appoint trusted persons to make decisions on their behalf should they lose mental capacity in the future, including filing insurance claims and managing payouts, ensuring loved ones are better prepared to navigate important life decisions with clarity.
"Anyone can lose mental capacity unexpectedly due to stroke, an accident, or other medical conditions. As Singapore’s homegrown insurer, we want to help Singaporeans plan ahead across different life phases, and even through unexpected circumstances in life. This means empowering our loved ones to enact decisions on our behalf when the need arises,” said Kwek-Perroy Li Choo, Managing Director, Great Eastern.
"With a rapidly aging population and as responsibilities continue to mount on the sandwiched generation, we continue to advocate earlier-stage financial planning for Singaporeans. We are encouraged to see more young Singaporeans taking action in securing their future, and that of their families. Whether in raising financial literacy levels through the Great FinChamp Challenge, or building financial security through tailored propositions, we remain committed to supporting families on their journey towards lifelong financial wellness."
Mdm Rayahu Buang, Public Guardian, Ministry of Social and Family Development, said, “As Singapore becomes a super aged society, legacy planning has become increasingly important. Beyond financial preparedness, making legacy plans early such as a Lasting Power of Attorney, can provide peace of mind for both the individuals and their families. We welcome Great Eastern's efforts to encourage more Singaporeans to safeguard their future well-being and strengthen family resilience.”
Through Great Legacy, Great Eastern has made LPA certifications more accessible by bringing together accredited medical practitioners and its network of Great Legacy Ambassadors to guide Singaporeans through the certification process. More than 1,450 financial representatives and advisers, representing more than a quarter of Great Eastern’s advisory force, are Great Legacy Ambassadors today. These advisers help customers understand how legacy planning complements broader financial planning alongside protection, wealth accumulation and retirement planning.
Making planning support more accessible at the Retirement and Legacy Planning Fair
Taking place from 28 July to 2 August 2026, 10am to 10pm at Suntec City Atrium Tower 1 and 2, the Retirement and Legacy Planning Fair will offer complimentary LPA certification to Great Eastern customers and their families, as well as members of the public.
Designed to support Singaporeans across different aspects of retirement readiness, and to plan confidently for their future, the Fair offers a range of interactive activities, tools and expert resources across four pillars: Health, Well-being, Wealth and Legacy. Visitors can also get support with legacy planning queries and make or review their CPF nominations, helping them better plan for their loved ones using the various legacy planning tools available to them.
Members of the public interested in the complimentary LPA certification slots may register online by 24 July 2026. Limited slots are available: https://www.greateasternlife.com/sg/en/personal-insurance/rewards-and-promotions/rewards/workshop-and-events/great-legacy-lpa1.html
[1] Data on Lasting Power of Attorney (LPA) Uptake Among Seniors and Fee Waiver Extensions: MSF
About Great Eastern
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$123 billion in assets and more than 16 million policyholders, including 11.7 million from government schemes, it provides insurance solutions to customers through multiple distribution channels – a tied agency force, bancassurance, direct digital, digital partnerships and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength ratings of "AA" by Fitch Ratings and "AA-" by S&P Global Ratings, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
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For more information, please contact:
Malvin Chua / Priscilla Tan
Group Corporate Communications and CSR
Email: Corpcomms-sg@greateasternlife.com
Reema Ashok / Krittika Venkatesh
Edelman Singapore
Email: greateastern@edelman.com