What is The Great FinChamp?
The Great FinChamp is an interactive online board game designed for children (ages 7–12) to explore essential financial concepts in an entertaining and engaging way. Through gameplay, children will learn about:
Building Life-Ready Children, One Game at a Time
As part of our commitment to community well-being, The Great FinChamp game was developed in conjunction with the Great Eastern Cares programme — our corporate social responsibility (CSR) initiative that supports families in building resilience.
We believe financial literacy is a key life skill. With The Great FinChamp, we aim to make learning about money relatable and fun, starting from a young age.
Officially Launched at the National Families for Life Festival 2025
The Great FinChamp game made its public debut at the National Families for Life Festival (2025), where it was a crowd favourite among children and parents alike. We are thrilled to now bring the experience to even more families nationwide.
In celebration of our 117th anniversary in August 2025, we launched a nationwide online competition for primary school students aged 7 - 17 and hosted a booth at our Great Family Play Day event. Our efforts to promote this game will continue through targeted outreach to schools and at future events.
The Great FinChamp game in action at our past events
National Families for Life Festival
National Families for Life Festival
National Families for Life Festival
Great Family Play Day
Great Family Play Day
Great Family Play Day
Great Family Play Day
Great Eastern Women's Run
Great Eastern Women's Run
How to Start Playing?
The game is optimised for desktop, tablet and mobile experiences and features a real-time leaderboard so players can track their progress as they climb the ranks.
The Great FinChamp Challenge
Thank you for taking part in The Great FinChamp Challenge! Click below to see if you are Top 117 on the leaderboard.