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Introducing Initiative

Life in Great Eastern. Introducing Initiative.
Life in Great Eastern - Taking the Lead

Blue symbolises inspiration, and  inspiration drives initiative. 

Blue is the colour of open spaces and paints a picture of freedom of thought and intuition. This imaginativeness and perseverance is what we desire for our people to take the lead.

Acting with initiative means...

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Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd
Great Eastern Holdings Ltd | Great Eastern Life Assurance Co Ltd | Great Eastern General Insurance Ltd