Introducing Initiative


Life in Great Eastern. Introducing Initiative.
Life in Great Eastern - Taking the Lead

Blue symbolises inspiration, and  inspiration drives initiative.

Blue is the colour of open spaces and paints a picture of freedom of thought and intuition. This imaginativeness and perseverance is what we desire for our people to take the lead.

Acting with initiative means...


Go above and beyond your customers’ needs and uphold a culture of service excellence within the organisation.


Seek out your strengths and continually improve for the better of the company.


Help others learn and grow so they can achieve personal and professional goals.


Take an objective view of situations and embrace opportunities for improvement, while respecting the risk and compliance parameters.