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Lifepedia - Travel insurance - Smart tourism x Seasonal trends

Smart tourism: The power of AI in shaping your travel

Great Expectations #10 featuring seasonal trends

20 Aug 2025
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Smart tourism: The power of AI in shaping your travel

Imagine a trip tailored just for you, perfectly suited to the season and current travel trends. Welcome to the future of travel! As travellers' choices change, so does the travel world, which is constantly shaped by new trends and smart technology. With AI leading the way, travel is becoming easier than ever, changing the way we explore the world. 

AI is transforming travel in 2025, making trips smarter, safer, and more personalised. With AI, your whole journey can now be planned for you, from real-time translation apps and facial recognition check-ins to easy-to-follow directions. Technology is improving every step of your trip, making it smoother and more enjoyable.

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Tanzania, East Africa

Tanzania, East Africa

Witness the Great Migration, embark on a Serengeti safari and unwind on stunning white-sand beaches
Labuan Bajo, Indonesia

Labuan Bajo, Indonesia

Sail across turquoise waters, encounter mighty Komodos and explore hidden caves in breathtaking landscapes
Norway

Norway

Hike towering fjords, cruise past icy glaciers and chase the mesmerising glow of the Northern Lights
Broome, Australia

Broome, Australia

A perfect backdrop for golden sunsets and endless horizons – where red earth beautifully meets the ocean
Chongqing, China

Chongqing, China

Glowing skyscrapers and neon-lit streets create a surreal view straight out of a cyberpunk dream
Okinawa, Japan

Okinawa, Japan

A different side of Japan where sunlit beaches, coral reefs and island traditions are thrive by the sea
Saudi Arabia

Saudi Arabia

A land shaped by time and history – the Red Sea, Al-Ula’s rock formations and the vast wonders of the desert

AI-powered chatbots and virtual assistants are there to help with instant answers to questions, bookings, and simple tasks like changing reservations. This makes customer service quicker and easier, saving you time and effort. AI also provides personalised travel tips for you, as well as easy navigation. By finding eco-friendly routes and reducing overcrowding, it helps to protect the environment.

As AI keeps getting better, travel is becoming faster, more fun, and better for the planet. It’s creating a more exciting, efficient, and sustainable way to explore the world.

Seasonal trends shaping your next adventure

In 2025, seasonal travel trends are driving the top destinations, as travelers seek the best experiences based on the time of year. Spring is perfect for exploring culture and enjoying mild outdoor adventures, from cherry blossoms to vibrant heritage sites. Meanwhile, summer brings coastal escapes and outdoor adventures, with clear waters, hidden beaches, and breathtaking hikes. Whether you’re relaxing by the sea or exploring scenic trails, there's always something new to discover under the sun.

Autumn allows for exploring during off-peak periods and makes it ideal for discovering underrated cultural spots. Winter is a great time to travel, as it offers unique experiences like winter sports in destinations such as Switzerland. Not only does winter bring stunning natural phenomena like the Northern Lights, but the festive atmosphere gives cities a magical feel. Each season brings its own unique experiences, making it easier than ever to find the perfect destination for your next escape.

 

No matter where your journey takes you, unexpected events can occur. Explore the world with confidence, knowing you’re covered for flight delays, lost baggage, and medical emergencies. Plus, with 24-hour international emergency medical evacuation, you’ll have the support you need wherever you are. 

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GREAT TravelCare

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