Smart tourism: The power of AI in shaping your travel

AI-powered chatbots and virtual assistants are there to help with instant answers to questions, bookings, and simple tasks like changing reservations. This makes customer service quicker and easier, saving you time and effort. AI also provides personalised travel tips for you, as well as easy navigation. By finding eco-friendly routes and reducing overcrowding, it helps to protect the environment.

As AI keeps getting better, travel is becoming faster, more fun, and better for the planet. It’s creating a more exciting, efficient, and sustainable way to explore the world.

Seasonal trends shaping your next adventure

In 2025, seasonal travel trends are driving the top destinations, as travelers seek the best experiences based on the time of year. Spring is perfect for exploring culture and enjoying mild outdoor adventures, from cherry blossoms to vibrant heritage sites. Meanwhile, summer brings coastal escapes and outdoor adventures, with clear waters, hidden beaches, and breathtaking hikes. Whether you’re relaxing by the sea or exploring scenic trails, there's always something new to discover under the sun.

Autumn allows for exploring during off-peak periods and makes it ideal for discovering underrated cultural spots. Winter is a great time to travel, as it offers unique experiences like winter sports in destinations such as Switzerland. Not only does winter bring stunning natural phenomena like the Northern Lights, but the festive atmosphere gives cities a magical feel. Each season brings its own unique experiences, making it easier than ever to find the perfect destination for your next escape.

No matter where your journey takes you, unexpected events can occur. Explore the world with confidence, knowing you’re covered for flight delays, lost baggage, and medical emergencies. Plus, with 24-hour international emergency medical evacuation, you’ll have the support you need wherever you are.