Our Approach to Sustainability

Great Eastern's brand promise, Reach for Great, is the heart of our Sustainability Strategy. Our approach is based on three key imperatives – Accelerating the Transition to a Net Zero future, Bringing Impact to Communities and Conducting our Business Responsibly

Sustainability Strategy

Great Eastern has been serving our customers for over 116 years. We believe in aligning our businesses to our social purpose and keeping in mind the interests of our stakeholders. Environmental, social and governance (ESG) form a key part of our business considerations, especially in the face of climate change and its widespread impact on our economies and communities.

Our Sustainability Strategy seeks to achieve a balance between economic growth, environmental protection and social wellbeing. We believe that the global focus on sustainability has material regulatory, economic, political and social impact and we should be responsive to changing trends and customer demands.

Our Sustainability Strategy is continually refined to ensure its adaptability to the changing global environment and to account for evolving scientific data developments and stakeholder expectations. This agile approach allows us to create a strategy that not only aligns with our corporate purpose but also addresses the expectations of our stakeholders. 

The GEH Sustainability Framework is structured around three core imperatives. These imperatives and their strategic focus areas establish a foundation for embedding ESG considerations into our business processes, addressing potential risks and seizing opportunities