Introducing Integrity


Life in Great Eastern - Do The Right Thing

Red stands for courage,  and integrity takes courage. 

Red reflects an inner strength and determination.

It is also a colour often used to build trust among people.

Acting with integrity means... 




Hold yourself and your team accountable to deliver clear performance expectations and the best experience for customers in the right way.


Put your customers' interests, risk, and compliance considerations first in every decision you make.