Great Eastern makes financial education fun with the Great FinChamp Challenge
Nurturing a financially resilient generation through gameplay
Singapore, 28 August 2025 – Great Eastern announces the launch of the Great FinChamp Challenge in Singapore, a nationwide online competition for primary school children aged 7 to 12. From now till 30 September 2025, participating families can learn about key financial literacy concepts through play and stand to win attractive prizes.
Designed as a fun and interactive board game simulating a six-year school journey, financial awareness is instilled as players shape their own unique story with each decision made. Parents can guide their children through the game by playing together or letting them chart their own course independently. Players with the most enriching life experience will top the game leaderboard.
Greg Hingston, Group Chief Executive Officer of Great Eastern said, “Financial literacy is an essential life skill that everyone should master, regardless of age. With Great FinChamp, we aim to make learning about money management relatable and fun for children and provide opportunities for families to bond by navigating the game together. As a homegrown insurer who has served Singapore the past 117 years, Great Eastern wants to build and strengthen financial awareness among children, so that the next generation can plan, prioritise, save, spend and invest with confidence for the future.”
The Great FinChamp Challenge is part of Great Eastern’s financial literacy outreach activities under its Great Eastern Cares corporate social responsibility programme and a key feature of the insurer’s 117th anniversary celebration line-up.
How to sign up
To participate in the Great FinChamp Challenge, parents can sign up with their children at Great Eastern’s website using the following link: https://www.greateasternlife.com/sg/en/about-us/the-great-finchamp/enrollment-form.html?agentCode=9100024.
Players stand a chance to win prizes in two ways: (1) be among the top 117 highest scorers on the leaderboard of Great FinChamp game site; and (2) be one of the first 5,000 players to complete the game.
Players with the highest scores on the leaderboard will win the following prizes:
- 1st prize: $3,000 CapitaLand eCapita Voucher
- 2nd prize: $2,000 iStudio e-Voucher
- 3rd prize: $1,000 Trip.com e-Voucher
The first 5,000 players to complete the game will also receive a $10 NTUC FairPrice e-Voucher!
All winners of the Great FinChamp Challenge will be contacted by 31 October 2025 for prize redemption.
Empowering the Singapore public Through Financial Education
Great Eastern’s ongoing efforts in financial education for the community also include complimentary talks and workshops facilitated by its financial representatives on effective budgeting and money management as well as co-running programmes with partners such as Junior Achievement.
As the first insurer to partner with the Ministry of Social and Family Development, Ministry of Health, and Agency for Integrated Care on the nationwide pre-planning campaign, Great Eastern is promoting the importance of Lasting Power of Attorney (LPA) and Advance Medical Directive (AMD) and integrating these legal tools into the broader context of responsible financial planning. Since 2024, through its Great Legacy programme, Great Eastern has tapped on its network of partners and financial representatives to assist over 6,800 individuals in their LPA and AMD applications at its free certification clinics.
Together with the Great FinChamp Challenge, these initiatives aim to nurture good financial habits and savviness among different groups and strengthen one’s financial health at each life stage.
About Great Eastern
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$117 billion in assets and more than 15.5 million policyholders, including 11.5 million from government schemes, it provides insurance solutions to customers through multiple distribution channels – a tied agency force, bancassurance, direct digital, digital partnerships and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength ratings of "AA" by Fitch Ratings and "AA-" by S&P Global Ratings, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker
#GreatEasternSG #GreatEasternCares #ReachforGreat
For more information, please contact:
Angeline Ang
Group Corporate Communications
Email: Corpcomms-sg@greateasternlife.com
Krittika Venkatesh / Sim Bao Zi
Edelman Singapore
Email: greateastern@edelman.com