Improving people's lives on a new level


Customer engagement

We are continuously improving our products and processes to bring our customers more value and provide a more seamless and intuitive experience.


Customer engagement

A better, smarter Great Eastern app

With the newly enhanced Great Eastern app, our customers have access to financial planning solutions, policy statements and many more services in just a few taps

A better, smarter Great Eastern App

Other initiatives

  • Introducing digital solutions such as remote advisory services, digital signing and the new Great Eastern app

  • Launching the first predictive underwriting model in Singapore for life insurance products to reduce the time required for underwriting and deliver prompt underwriting decisions to our customers

  • Expanding our e-payment capabilities to allow customers to pay digitally for our premium collections

  • Establishing a direct online sales platform for products that do not require advisory services

  • Updating our Health Connect website to allow GREAT SupremeHealth customers to make specialist appointments at any time

Explore other sustainability initiatives