Social
Improving people's lives on a new level
Customer engagement
We are continuously improving our products and processes to bring our customers more value and provide a more seamless and intuitive experience.
A better, smarter Great Eastern app
With the newly enhanced Great Eastern app, our customers have access to financial planning solutions, policy statements and many more services in just a few taps
Other initiatives
- Introducing digital solutions such as remote advisory services, digital signing and the new Great Eastern app
- Launching the first predictive underwriting model in Singapore for life insurance products to reduce the time required for underwriting and deliver prompt underwriting decisions to our customers
- Expanding our e-payment capabilities to allow customers to pay digitally for our premium collections
- Establishing a direct online sales platform for products that do not require advisory services
- Updating our Health Connect website to allow GREAT SupremeHealth customers to make specialist appointments at any time