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Since 1908, we’ve made it our mission to empower people from all walks of life. Today, this not only includes our customers, but our employees and Financial Representatives too. Find out more about how we help our people stay on top of their game while making insurance more accessible to the community at large through affordable products and digital initiatives.  

Customer engagement

We are continuously improving our products and processes to bring our customers more value and provide a more seamless and intuitive experience.


A better, smarter Great Eastern app

With the newly enhanced Great Eastern app, our customers have access to financial planning solutions, policy statements and many more services in just a few taps

Other initiatives

  • Introducing digital solutions such as remote advisory services, digital signing and the new Great Eastern app

  • Launching the first predictive underwriting model in Singapore for life insurance products to reduce the time required for underwriting and deliver prompt underwriting decisions to our customers

  • Expanding our e-payment capabilities to allow customers to pay digitally for our premium collections

  • Establishing a direct online sales platform for products that do not require advisory services

  • Updating our Health Connect website to allow GREAT SupremeHealth customers to make specialist appointments at any time
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