Jeff Lim Boo Yaw

I obtained Electrical Engineering (Communication) from University Technologies of Malaysia. Since joining Great Eastern in year 1999, I have been professional trained with high ethical standard by Great Eastern Life.

I have expertise in the field of financial planning and I strive to educate and create financial security for clients. Currently servicing more than 3,000 Clients in Financial Planning Services. Also a regular Author for Sin Chew Newspaper Financial Planning column.

I help client to accomplish the following: * Assessed the needs and recommendation based on appropriate financial and health suitability *build and assisted customers based through awareness of various insurance product * conducted annual review of policies to ensure customer insurance needs are meet.